Lansinoh Selects Mile Marker and A&G to Expand Its Brand for Today's Families

Agencies will boost media and creator relations/PR for maternal health and baby care brand.

NEW YORK, Sept. 22, 2025 /PRNewswire/ -- Lansinoh, the global maternal health and baby care brand, has tapped Mile Marker for media and Allen & Gerritsen (A&G) for creator relations and PR. The new partners will help reimagine and bring Lansinoh's message of support to a broader audience.

Mile Marker and A&G were selected following a competitive review conducted earlier this year, during which Lansinoh sought partners to build on its strong reputation in breastfeeding support and extend its influence across postpartum care, early parenting, and product innovation. Mile Marker will handle strategy, planning and buying for brand awareness, retail media, and direct-to-consumer (DTC) campaigns. A&G will handle earned media, thought leadership, creator relations, awards strategy, and issues management.

"This is an exciting new chapter for the Lansinoh brand, and we needed to bring on the right partners to expand our marketing to address the needs of today's parents," said Julie Kelly, President, North America at Lansinoh. "A&G impressed us with their creativity and trend-forward experience. Mile Marker impressed us with their ability to deliver business outcomes across media channels. Both take an integrated approach that produces impact far beyond any individual marketing tactic."

Mile Marker and A&G will start by supporting a significant new product launch with a campaign that emphasizes the synonymous needs of mother and child – which shifts life from "me" to "we."

Mile Marker will base media strategy on consumer journey maps for 2.3 million expecting moms and 2.5 million postpartum moms, based on trimester and stage. To do the audience mapping, the agency will use its MMoS suite which synthesizes audience and media data.

"We'll design media strategies that deliver performance with both empathy and agility for Lansinoh," said Shattuck Groome, Chief Media Officer at Mile Marker. "We're excited to expand the brand's purpose and relevance."

"For more than 40 years, Lansinoh has helped new parents through vulnerable and transformative moments," said Eva Wasko, SVP of PR at A&G. "Our job is to help them meet new parents where they are and show up in ways that feel real, relevant, and empowering."

With distribution in more than 60 countries, Lansinoh is committed to creating a world where every parent feels supported and connected. Every product reflects a simple mission: to ensure no mom feels alone on her journey.

About Lansinoh
For over 40 years, Lansinoh^® has been building a community that understands what moms go through, creating calm, comfort, and connection every step of the way. From its first product, the award-winning Lanolin Nipple Cream, Lansinoh has expanded to a full range of innovative products that grow with moms and babies, so they can love their time together. The brand's products are available in over 60 countries worldwide. 

About Mile Marker
Mile Marker is the preeminent, end to end media agency deliberately built for the ambitions of growth marketers. We provide an unmatched range of capabilities across media channels, simplified access to data profiles and a carefully layered technology stack that holds accountable our media plans, and the humans that develop them, to deliver measurable, impactful business outcomes with true integrity. Mile Marker serves today's dynamic and opportunistic brands that require tools, technology and talent designed specifically for them. We aren't one size fits all business. We aren't another walled garden. We know who we serve best and we deliver what they need to climb the mountain.

About A&G
A&G (Allen & Gerritsen) is a fully integrated creative agency that Helps Brands Be Unignorable. With A&G Third Spaces in Boston and Philadelphia, we harness creativity to drive engagement in fresh and innovative ways, providing full-service advertising, design, CX, public relations, media, and analytics capabilities in a wide range of categories including health and wellness, travel and tourism, financial services, food and beverage, technology, education and science. For the past 40 years, we've partnered with clients including Meet Boston, Dunkin', The GIANT Company, Legal Defense Fund, CAVA, Eastern Bank, George Washington University, UL Solutions, and Blue Cross Blue Shield. Follow us on LinkedIn and Instagram.

Media Contact:
Hank Kim
Middle 8 Media
[email protected]

SOURCE Mile Marker LLC