NEW YORK, Jan. 13, 2015 /PRNewswire/ -- L'ANZA Healing Haircare, the leading company committed to making the highest quality haircare products, is announcing new consumer-facing brand initiatives and the expansion of their product offerings worldwide.
Over the last seven years, L'ANZA has reengineered healing haircare products by using the latest technology to keep product performance ahead of the rest, culminating in the winter 2014 release of the Keratin Healing Oil Collection (KHO). KHO is L'ANZA's ultra-premium line available to consumers through salon professionals internationally. Created with proprietary formulas with the intent of delivering unparalleled results, KHO includes the most powerful advanced healing products currently on the market. Each product contains an exceptional fusion of Next Generation Keratin and the exclusive Phyto IV Complex, guaranteed to heal damage and deliver shine. The collection includes a Shampoo, Conditioner, Hair Treatment, Combing Cream, Cream Gel, Lustrous Finishing Spray and an Intensive Hair Masque.
L'ANZA is pleased to announce that celebrity hairstylist Ammon Carver, www.AmmonCarver.com, will be joining the brand as the newly appointed Creative Director. Nominated five times by the North American Hairstyling Awards (NAHA) for Editorial Stylist of the Year, Ammon is one of the most highly regarded hair stylists in the business. Together with L'ANZA's Creative Team, Ammon will lead the direction of creative content, brand and artist development, as well as educational hair industry training and platform work.
This fall marked the opening of The Ammon Carver L'ANZA Healing Haircare flagship salon in New York City. Offering an unparalleled fusion of services, L'ANZA products, specialized stylist classes and events, with a fully functional photo studio, The Ammon Carver L'ANZA Healing Haircare Studio will be a creative center for beauty professionals and an opportunity for L'ANZA to increase product exposure in the consumer market.
L'ANZA HEALING HAIRCARE
L'ANZA was the first haircare brand to address individual hair needs through formulas designed to treat hair and achieve therapeutic results. The proprietary formulations were designed around a revolutionary breakthrough – the Keratin Bond System (KBS). As a result, L'ANZA pioneered a whole new category of Healing Haircare, developing and using the Keratin Healing System. In 2007, L'ANZA introduced Healing Color, bringing healing to this vital salon service. Currently, L'ANZA is used and sold in salons in over 40 countries worldwide. www.LANZA.com
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