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Lanzamiento del hotel fuera de pista del multimillonario de Forbes


News provided by

Flash Studio AS

May 27, 2014, 06:37 ET

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Clarion Hotel The Edge/Flash Studio (PRNewsFoto/Flash Studio AS)
Clarion Hotel The Edge/Flash Studio (PRNewsFoto/Flash Studio AS)
Clarion Hotel The Edge/Flash Studio (PRNewsFoto/Flash Studio AS)
Clarion Hotel The Edge/Flash Studio (PRNewsFoto/Flash Studio AS)
Clarion Hotel The Edge/Flash Studio (PRNewsFoto/Flash Studio AS)
Clarion Hotel The Edge/Flash Studio (PRNewsFoto/Flash Studio AS)

TROMSØ, Noruega, May 27, 2014 /PRNewswire/ --

- Vídeo épico con los héroes alpinos olímpicos en el norte de Noruega  

El magnate del hotel internacional Petter Stordalen se asoció con los medallistas alpinos olímpicos Lasse Kjus y Ole Kristian Furuseth para hacer el vídeo de apertura de su nuevo hotel insigne, « Clarion Hotel The Edge », en Tromsø, Noruega. Vea el vídeo épico de fuera de pista.  

     (Photo: http://photos.prnewswire.com/prnh/20140523/689206-a )

     (Photo: http://photos.prnewswire.com/prnh/20140523/689206-b )

     (Photo: http://photos.prnewswire.com/prnh/20140523/689206-c )

"Desde la apertura de su hotel anterior sabía que era bastante atrevido, pero nunca imaginé que podría participar. Es decir, es un esquí fuera de pista serio, y los otros tipos son nuestros héroes alpinos olímpicos," dijo el director de Flash Studio, Sindre Kinnerød, que realizó el vídeo de la impresionante escena de Stordalen.

El hotel de 75 millones de dólares estadounidenses, localizado en el puerto de la capital del sol de medianoche del mundo, Tromsø, abrió en el estilo regular de hotel mongol, con el famoso dúo de electrónica Røyksopp DJing.

"Es realmente fantástico. Se trata probablemente de la mayor fiesta en Tromsø, y el norte de Noruega en más de 10 años," dijo Road Dons, presidente de la junta de Pellerin, uno de los inversores en el hotel único de 287 habitaciones, que también presume de un restaurante con el chef favorito de Michelle Obama, Marcus Samuelsson. 

Si hubo un estrella de rock en la industria del hotel global, debería ser Petter Stordalen - propietario de la mayor cadena de hoteles de Escandinavia, Nordic Choice Hotels. Llamado "el escandinavo más brillante del planeta" por Forbes Magazine, el multimillonario de 51 años de edad ha completado una carrera Iron Man, se ha encadenado para protestar contra una planta de tratamiento nuclear en Reino Unido, y realizó un doble vuelo árabe cuando invitó en el escenario en un concierto de Prince.

Pero incluso para él, esta última actividad promocional rozó el límite. 

"Éramos siete personas ascendiendo a lo más alto del imponente Lyngen Alps a pie con nuestros esquís en la espalda. Nuestros dos guías iban primero, después yo, detrás Lasse y Ole Kristian. Fue una experiencia sensacional, esquiar fuera de la pista en una de las áreas más bellas del mundo con dos de los mejores esquiadores del mundo. Estábamos a 1800 metros y todos los caminos bajaban al nivel del mar - era una sensación rara para un aficionado al esquí como yo," dijo Stordalen.

Toda la idea del vídeo fue para mostrar a Stordalen y sus amigos olímpicos moverse «al filo» como vídeo promocional para su nuevo hotel « Clarion Hotel The Edge » en Tromsø - a una hora de coche. 

"Esta parte de Noruega es todo naturaleza y sol de medianoche. Todo el mundo que nunca haya visto el Norte de Noruega querrá volver, especialmente ahora que hemos creado un hotel con las experiencias que esta zona ofrece," dijo Stordalen.

El miltimillonario de Forbes es conocido por espectaculares aperturas de hoteles (y por conducir el primer Ferrari de biocombustible del mundo): En 2012 Stordalen abrió su Clarion Hotel Post de 200 millones de dólares en Gothenburg, Suecia, descendindo del techo una bola de discoteca gigante equipada con tambores, que él mismo tocaba. Tres meses después abrió el Clarion Hotel & Congress en Trondheim, Noruega, conduciendo entre el público en su moto de 2200 cc, antes de aparcar en el escenario y dar su discurso. Remató el año con el rappel australiano - a la cabeza - descenciendo los 57 metros de fachada del Clarion Hotel Arlanda Airport en Estocolmo.

Descargar o incrustrar vídeo fuera de pista gratis aquí: https://vimeo.com/96001936

Vídeo por: Sindre Kinnerød/Flash Studio

http://www.flashstudio.no

Descargar o incrustrar el rappel australiano del Clarion Hotel Arlanda Airport gratis aquí: https://vimeo.com/53346091

Vídeo por: Frederic Esnault/Friendly Films

http://www.friendly.no

Todas las fotos: Nordic Choice Hotels/Flash Studio

Contactos
Magnus Rønningen
+47-90502031
[email protected]

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