Lapolla Introduces HVAC Program

HOUSTON, May 3, 2011 /PRNewswire/ -- Lapolla Industries, Inc. ("Lapolla") (OTC BB: LPAD), a Houston based manufacturer and supplier of spray foam insulation, cool roof coatings and equipment designed to reduce energy consumption in the residential and commercial markets, for both new construction and retrofit applications, today announced entering into an agreement with Ron Smith to better serve the insulation needs of the HVAC marketplace.

Ron Smith, author of the bestselling novels HVAC Spells Wealth and HVAC Light Commercial Service Agreements consults and coaches HVAC contractors nationwide and around the world.

According to Lapolla's President and CEO, Doug Kramer, "Lapolla's HVAC Approved Applicator Program, now underway throughout the United States, is quickly gaining traction.  The new strategic alliance between Lapolla and Ron Smith will help Lapolla to further awareness within the HVAC community. Ron Smith is clearly one of the most recognized and the most respected professional in the HVAC industry.  Through Ron Smith's due diligence on the value of Spray Polyurethane Foam, we believe that he can assist Lapolla in educating the entire HVAC community to the collective value of this superior technology."

There are 115 million residential homes in America.  No other contractor understands energy efficiency better than each and every HVAC contractor.  They can educate the homeowner showing how they can make a difference in energy losses in their home and provide the solution with Lapolla spray polyurethane foam.  Spray foam and HVAC are two critical Building Science Components that will relate to efficiency and comfort in one's home and most importantly reduce energy bills up to 45%.

Ron Smith stated, "I am thrilled to be associated with Lapolla who is clearly a leader in insulation and energy savings.  I am enthusiastic about the reaction by the HVAC marketplace to Lapolla and look forward to building on this opportunity.  There are 65,000 HVAC dealers within the United States.  Lapolla offers an opportunity to implement spray foam insulation into their business, which thereby creates a substantial amount of revenue to their existing HVAC business."

About Lapolla Industries, Inc.

Lapolla Industries, Inc. is a manufacturer of spray foam insulation and cool roof coating products targeting commercial, industrial and residential applications in the roofing and insulation construction industries. Additional information about Lapolla is available at www.Lapolla.com.

About Ron Smith

HVAC Legend-Crusader is a term many use in describing Ron Smith. Throughout his HVAC business career, Ron Smith has enjoyed starting new ventures, developing and applying new creative ideas, freely sharing information and introducing enthusiastic and bright people to the industry.  Many of his operational systems and processes, and marketing and sales programs are in wide use throughout the United States and Canada. Additional information about Ron Smith is available at www.RonSmithHVAC.com.

Forward Looking Statements

Statements made in this press release that are not historical facts constitute "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, Section 21E of the Securities Exchange Act of 1934, as amended, and the Private Securities Litigation Reform Act of 1995. These forward-looking statements are necessarily estimates reflecting the best judgment of senior management and express the Company's opinions about trends and factors which may impact future operating results. Such statements rely on a number of assumptions concerning future events, many of which are outside of the Company's control, and involve risks and uncertainties that could cause actual results to differ materially from opinions and expectations. Any such forward-looking statements should be considered in context with the various disclosures made by the Company about its businesses. All information in this release is as of the date hereof. The Company undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the Company's expectations.

For further information regarding risks, uncertainties, and other factors associated with Lapolla's business, please refer to the "Management's Discussion and Analysis of Financial Condition and Results of Operations" and "Risk Factors" sections of Lapolla's SEC filings, including, but not limited to, its annual report on Form 10-K and quarterly reports on Form 10-Q. Copies of Lapolla's press releases and additional information about Lapolla is available on the World Wide Web at www.lapollaindustries.com.

Lapolla Contacts:
Douglas J. Kramer, CEO
Michael T. Adams, CGO
Charles A. Zajaczkowski, CFO
(281) 219-4700

SOURCE Lapolla Industries, Inc.