Largest Entertainment and Media Company in Philippines Moves to Smart Wi-Fi From Ruckus Wireless

ABS-CBN Deploys Newest Generation of Wi-Fi Technology to Build a More Reliable, Multimedia-Capable Wi-Fi Network within Its Media and Corporate Centers

May 03, 2010, 08:00 ET from Ruckus Wireless

QUEZON CITY, Philippines, May 3 /PRNewswire/ -- Ruckus Wireless™, the smart mobile networking company, today announced that the Philippines' largest entertainment and media company, ABS-CBN, has completed implementation of Ruckus Smart Wi-Fi products and technology across its media center and corporate offices located in Quezon City.

Founded in 1946, ABS-CBN is the Philippines' first and largest media network providing TV, radio, online and print services locally and overseas through the Kapamilya Network to strengthen their unchanging motto: "In the Service of the Filipino, Worldwide."

To date, ABS-CBN has expanded and evolved its business portfolio offering to include cable and direct-to-home television distribution, telecommunications services, movie production, audio recording and distribution, video/audio post production, film distribution, interactive media, digital electronic content distribution, money remittance and property management.

According to Jessie Yamzon, Head of IT Network Planning and Management Group, ABS-CBN, the need for a ubiquitous wireless Internet solution grew from the need to enable the news and public affairs and its corporate department to send VoIP, video and data anywhere, anytime without compromising quality and availability.

To meet ABS-CBN's requirements, Ruckus Wireless' unparalleled Wi-Fi technology performance was selected to support VoIP, video and data applications indoors.  Outdoor units have also been deployed to provide reliable broadband access through the use of adaptive wireless meshing.

A Big Hit with Ruckus

"ABS-CBN is well respected because of our dynamic business and ability to adapt quickly to the changing tastes of our audiences," said Yamzon. "This adaptability is enabled by the technology we use to enable our departments to constantly move and change with the dynamic nature of our business. This helps us deliver the best programs and services to our Filipino patrons.

"We needed a Wi-Fi solution that could match this pace – one that would deliver a faster, cost-effective, more reliable infrastructure without the need to relay expensive cabling to every access point," he said. "Ruckus Wireless delivered on this requirement with patented dynamic beamforming and smart antenna array technologies that surpassed our most ambitious expectations for Wi-Fi," concluded Yamzon.

ABS-CBN's Wi-Fi network can now support high definition IP-based video applications in high traffic areas through the use of the Ruckus system. Ruckus Smart Wi-Fi is purpose-built for multimedia-distribution, leveraging state-of-the-art dynamic beamforming technology to facilitate carrier-grade services such as IPTV, and music and radio streaming. With it, ABS-CBN is able to simplify the control of Wi-Fi services and associated security parameters remotely, while providing a seamless user experience.

ABS-CBN also noted that Ruckus Wireless solutions are able to effortlessly integrate with its existing network architecture making the wireless LAN migration simple and scalable in the event of future expansion.

Wi-Fi, a Staple Tool for Mobile Internet Access in the Philippines

"In the Philippines, Wi-Fi is an invaluable tool essential for easing the cost and complexity associated with building huge infrastructures to support the explosion of data traffic being generated by mobile users," said Selina Lo, president and CEO of Ruckus Wireless. "Given the tsunami of data traffic being generated on wireless networks, coupled with a new generation of handheld devices that integrate Wi-Fi, companies of all shapes and sizes are desperately seeking better, smarter implementations of 802.11 to solve capacity and coverage problems."

Lo added, "Wi-Fi is imperative to drive the mobile Internet phenomenon. Filipinos today have two or more mobile phones and other mobile gadgets – most of which are now Wi-Fi enabled. Mobile Internet users now have the freedom to stay online, run apps or browse multimedia content on the web with these devices at a much lower cost, using smarter Wi-Fi. Ruckus Wireless is committed to working with our customers and channel partners to make Wi-Fi ubiquitous in the Philippines and beyond."  

Media Contacts

Chris Yip

Ruckus Wireless

+852 9090 7513

SOURCE Ruckus Wireless