Largest-Ever Jewish Social-Networking Effort Launches to Spotlight Activists Devoted to Service

The Jewish Federations of North America Kick-Off Second Annual Jewish Community Heroes Event to Recognize and Promote Volunteerism

NEW YORK, Aug. 18 /PRNewswire-USNewswire/ -- The Jewish Federations of North America (JFNA) launched today the Second Annual Jewish Community Hero Awards, aimed at connecting people through social media to recognize the selflessness and courage of those who are helping their communities through volunteer service.

The Jewish Community Heroes initiative is part of a broad effort by JFNA to promote public service in communities across the United States and Canada. To build on the success of last year's inaugural program, the largest Jewish social-networking campaign to-date, JFNA is planning an online campaign in conjunction with Blue State Digital, the online strategy firm that helped the Obama campaign raise more than $500 million and engage millions of volunteers.

"The Jewish Federation movement is the world's largest Jewish philanthropic collective, and has raised billions of dollars for life-saving programs and services in North America, Israel, and around the globe," said Jerry Silverman, JFNA's President and CEO.  "But for all those resources, we and the overall Jewish community rely on the efforts and creativity of local activists who see needs and step up to fill them."

More than 65 organizations are supporting the initiative, which will honor one Jewish Community Hero of the Year and four additional finalists. Each finalist will receive a Heroes grant—$25,000 for the winner—to support their projects. Any Canadian or American resident at least 13 years of age is eligible to be nominated through Oct. 8.

The Jewish Federations of North America will recognize the five 2010 honorees and unveil this year's winner at JFNA's General Assembly (GA), which takes place in New Orleans this year from Nov. 7-9. A panel of judges will select the Jewish Community Hero of the Year from among the 20 nominees who receive the most online support. This year's judges include scientist Dean Kamen (inventor of the Segway and other innovations); filmmaker Tiffany Schlain (The Tribe); actor Elliot Gould (M*A*S*H, Friends); screenwriter and director Etan Cohen (King of the Hill, Idiocracy, Tropic Thunder); four-time Olympic gold medal swimmer Lenny Krayzelburg; and last year's national honorees, including Ari Teman, 2009's Jewish Community Hero of the year and founder of JCorps, a program that connects young people to volunteer opportunities around the world.

"Winning the Jewish Community Hero Award gave me the ability to grow JCorps without having to worry that we would not be able to afford bringing in new people," Teman said. "We started the program with just $300 in the first year and this award gave us a major opportunity to grow and get many more people involved in service projects around the world."

During the 2009 campaign, Jewish Community Heroes attracted well over a half-million online votes for several hundred worthy nominees. Website traffic for Heroes was just over two million page views.

Jewish Community Heroes is sponsored in part by Tulong llc, makers of Repair The World® apparel (www.repairtheworldnow.com); a portion of the proceeds from Repair the World® clothing supports global, sustainable development through livelihood training, by creating employment opportunities, and by improving underdeveloped community infrastructure.

To learn more, visit the Jewish Community Heroes Website.  Click here to watch videos from the 2009 Jewish Community Hero Awards. http://www.youtube.com/jcommunityheroes

The Jewish Federation movement is the largest Jewish philanthropy collective in the world and the Jewish Federations of North America are dedicated to promoting awareness and involvement among the Jewish community in the United States and Canada.

SOURCE The Jewish Federations of North America