ENCINO, Calif., April 7, 2011 /PRNewswire/ -- Starting today, Larry King will take on a new role for television viewers who are used to seeing him behind the hosting desk at CNN--the spokesman for All Natural BreathGemz®, a breath freshener product. King and his wife Shawn will be starring together in a widespread media campaign to launch the product nationally.

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BreathGemz® the mint coated capsule you swallow™ comes to the market from Anthony and Lauren Raissen's Gemz Brands USA, LLC. The husband and wife team have successfully launched many national brands.

BreathGemz® provides instant fresh breath that lasts for hours against the toughest offenders - even garlic. This "dual-action" product features a powerful mint coating on the outside and a liquid core of parsley seed oil in the inside. BreathGemz® contains no artificial flavors, no preservatives and no alcohol for those individuals seeking an all-natural solution for fresh breath. Years of research and development were invested in the creation of BreathGemz® including new proprietary technology for the InstiMint® coating. Bad breath affects an estimated 85-90 million Americans who spend billions a year on products looking for a solution.

Larry King's role extends well beyond that of spokesperson for BreathGemz®. "We love this product so much we have become part of the Gemz family as partners," says King. "Shawn and I plan to make sure that people share our enthusiasm for these truly effective BreathGemz®."

It is the first time that the illustrious couple will share the spotlight in a promotional campaign. The direct response TV and Radio campaign featuring the Kings is designed to educate the consumer, create national awareness and drive demand for BreathGemz® at the retail store level. Inter/Media Advertising, advertising agency of record for BreathGemz® secured and negotiated the Kings' involvement with BreathGemz®.

The two-minute TV spots open at a hosting desk as the internationally renowned interviewer attired in his traditional suspenders introduces his wife--and they playfully banter. As they close, the couple relates sharing their excitement with other BreathGemz® enthusiasts at a local restaurant while dining out. The spot can be previewed at: www.breathgemz.com.

"Larry King is an American icon and his gorgeous wife Shawn exudes grace and charm," says Anthony Raissen, President of Gemz Brands USA, LLC. "They are constantly in the public eye. It just goes to show that people of all strata of life are seeking a breath solution that works. And we are pleased that Larry and Shawn feel they have found it in BreathGemz®."

For more information on BreathGemz®, visit www.breathgemz.com.

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BreathGemz® the mint coated capsule you swallow™

SOURCE BreathGemz