Larry King Joins

Newly Launched Website Focuses On Earning The Trust Of America's Grandparents

Sep 10, 2012, 21:47 ET from, Inc.

NEW YORK, Sept. 10, 2012 /PRNewswire/ --, Inc. (OTCBB: GPCM), announced today that Larry King, America's legendary television and radio host, will be the Spokesperson for the company and its new website that was launched on Grandparents Day (9/9/2012) to serve America's 70 million grandparents. Today, one in every four American adults is a grandparent, and this number will grow to one in three adults by 2020, when we will have 80 million grandparents, according to the MetLife 2011 Report on America's Grandparents.

(Photo: )

"I am thrilled to be a part of, The Trusted Resource for Grandparents™," said Mr. King. "Our new website will provide superior content and a wide range of activities to help grandparents like me improve our daily lives. I am very focused on this space because the age 50+ demographic controls over 70% of the nation's personal wealth and spends over $2 trillion a year. This is a huge growth opportunity given no one else markets to grandparents as an economic group. With our innovative programs and nonprofit initiatives, we hope to achieve over 20 million members within the next five years. And, I am pleased to join a team that, unlike other sites focused on Americans over 50, is interested in earning the trust of America's grandparents and not in becoming an advocacy platform with a political agenda."

"We are delighted to have Larry join the team. He is 'larger than life' -- an icon America loves and trusts," said Steve Leber, Chairman & Co-Chief Executive Officer of "Our membership ranks have grown by over 300% in the past five months and we expect that, with Larry on our team, we will create a great deal of national awareness that will accelerate our membership growth and our valuation as a public company."

"As a father, grandfather and a great-grandfather, Larry is a great fit for us! But you need not be a grandparent to become a member of," explained Joe Bernstein, Co-Chief Executive Officer of the company. "Our members join to foster better family relationships -- first and foremost, and all of us are grandchildren from the day we are born and throughout our lives. As a community of young and old grandchildren, we all benefited and will continue to benefit from the wisdom and life lessons of our grandparents."


At, our goal is to connect, inform and inspire today's families and be The Trusted Resource for Grandparents by earning their trust. Following our launch, we will continue to unveil new, enriching experiences for our users. Our stories and videos celebrate the role of grandparents, and encourage them to tell their own stories, passing on a meaningful legacy to their children and grandchildren. Our mission at is to give our members the best information for all areas of their lives -- from activities and crafts to make with their grandchildren, to health, travel and financial advice just for them. We are about serving our members with the best content, products and services, and tapping our country's greatest resource -- America's grandparents, for the good of future generations of grandchildren.

Forward-Looking Statements

Various statements in this release, including those that express a belief, expectation or intention, may be considered "forward-looking statements" that involve risks and uncertainties that could cause actual results to differ materially from projected results. Accordingly, investors should not place undue reliance on forward-looking statements as a prediction of actual results. The forward-looking statements may include projections and estimates concerning the timing and success of specific projects. Forward-looking statements may also include projections and estimates concerning our future operating results and financial condition. When we use the words "will," "believe," "intend," "expect," "may," "should," "anticipate," "could," "estimate," "plan," "predict," "project," or their negatives, or other similar expressions, the statements which include those words are usually forward-looking statements. When we describe strategy that involves risks or uncertainties, we are making forward-looking statements. The forward-looking statements in this press release speak only as of the date of this press release; we disclaim any obligation to update these statements. We have based these forward-looking statements on our current expectations and assumptions about future events. While our management considers these expectations and assumptions to be reasonable, they are inherently subject to significant business, economic, competitive, regulatory and other risks, contingencies and uncertainties, most of which are difficult to predict and many of which are beyond our control.

5W Public Relations
Marijana Gucunski / Jocelyn Kahn /