NEW YORK, July 12, 2011 /PRNewswire/ -- Appinions Inc., which delivers an opinions-powered platform to identify, analyze and engage with influencers, announced today that Larry Kramer has joined its board of directors.
"As we drive to establish Appinions as a leading player in the fast-growing influence marketplace, Larry brings a strong track record within the digital media and traditional media worlds," said Larry Levy, Appinions' chief executive officer and co-founder. "Larry's experience, insight and entrepreneurial spirit will play a key role in our plan to lead and disrupt the influencer marketplace."
An adjunct professor of media management at the S.I. Newhouse School of Public Communications at Syracuse University, Kramer founded MarketWatch, Inc., which was sold to Dow Jones for $528 million in January 2005.
Kramer was also the first president of CBS Digital Media, which during his leadership launched or re-launched CBS.com, CBSNews.com, CBS SportsLine.com and StarTrek.com and serves on several media company boards, including Discovery Communications, American Media, Freedom Communications, BlackArrow, Inc. and Harvard Business Publishing. He is the author of a recent book on the changing media landscape: C-Scape: Conquer The Forces Changing Business Today (HarperCollins).
"Social media is having a fundamental impact on how news and information are created and disseminated," Kramer said. "The opportunity to join Appinions' board is exciting because it offers the opportunity to see first-hand what's happening within social media and how the influencer landscape is being democratized."
About Appinions: Appinions (www.appinions.com) is an opinions-powered platform that makes it easy to identify, analyze, monitor and engage with influencers. Based on a decade of research at Cornell University, our platform features an extensive database that includes millions of opinions extracted from blogs, Twitter, Facebook, forums, newspaper and magazine articles, and radio and television transcripts. Our services include the Appinions Influencer Exchange that lets public relations agencies and brands quickly and effectively discover influencers based on any topic, brand, issue or person. We also meet the needs of online publishers by leveraging the power of opinions and influencers so they can provide readers with more relevant and interesting content that can be sourced from across the Web or specific sources.
SOURCE Appinions Inc.
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