Larry Thomas Launches Video Public Relations and Marketing Agency

NEW YORK, May 18 /PRNewswire/ -- Public relations and marketing veteran Larry Thomas today announced the launch of Latergy LLC (www.latergy.com) that he contends will fill a growing gap in the broadcast, web and mobile video services industry.

(Photo: http://www.newscom.com/cgi-bin/prnh/20100518/NY06397 )

"Changes in the video marketing and public relations industry have produced a number of significant opportunities that my new agency is well positioned to exploit," Thomas said, adding that his "matchmaking" professional network will allow greater flexibility than historic approaches by older firms.

"I know exactly what's required to effectively produce and distribute professional video and think I can improve the status quo.  Our goal is to provide more value and better results through a network of solid senior advisors with access to our best of breed production, technology and media partners.  Based on specific client needs, we select and manage the right team for the job," Thomas said.  "There is no unnecessary overhead."

Thomas will leverage the experience, relationships and technical aptitude he developed over 15 years to help clients achieve better results for less money.  He will rely primarily on an extensive personal network of proven production, media and marketing subject matter experts to produce content for cross-platform distribution.  

"There's an army of available, talented and highly experienced professionals who will be accessible through our agency and will give us the depth and breadth necessary in this competitive environment. The business model will let us deliver a higher level of service at below market rates," he concluded.

Thomas' background in the public relations and marketing industries began in 1994 when he joined PR Newswire and served in senior management positions developing new media and video services.  In 2002, he launched, built and served as president of MultiVu, PR Newswire's multimedia subsidiary.  He left in 2005 to become the Chief Operating Officer of a NASDAQ company, Medialink Worldwide, where he led the transition from TV to the Internet. In 2009, Thomas was part of the leadership team that sold the business to The NewsMarket (now Synaptic Digital) and their investors who took the company private after a 10-1 shareholder vote this past October.  

About Latergy

Latergy is a full service strategic video marketing agency and production shop that helps professional communicators engage their multiple audiences with compelling content that drives business results.  Services including web video, broadcast PR video (b-roll, SMTs, Narrative Marketing), corporate video, live events and commercials.  Contact us at [email protected] or visit http://latergy.com/#/contact to connect on Facebook, LinkedIn and Twitter.

SOURCE Latergy LLC