Latch Rebrands as DOOR to Lead a New Era of Building Intelligence

New name reflects renewed momentum and sharper focus on operational simplicity and smart building performance

ST. LOUIS, Aug. 12, 2025 /PRNewswire/ -- Latch, the company known for pioneering smart access in multifamily housing, today announced it has officially rebranded as DOOR, marking its transformation into a comprehensive platform for access, automation, and building operations. The new identity reflects DOOR's expanded mission: to deliver Building Intelligence that helps properties think ahead, reduce complexity, and quietly improve life inside.

The DOOR brand is now live across DOOR.com, the DOOR App, and DOOR OS. These updates unify the company's offerings under a streamlined, future-ready system. Owners, operators, and partners can explore the new experience at DOOR.com.

"This is more than a rebrand. It reflects the clarity, purpose, and momentum behind DOOR," said Dave Lillis, CEO of DOOR. "We've taken what we've learned, strengthened our foundation, and focused on building what's next. We're not just helping buildings open—we're helping them think ahead. DOOR is here to set a new standard in building technology that delivers where it matters most."

From Smart Locks to Smarter Operations

Where Latch introduced category-defining access hardware, DOOR now offers a tightly integrated platform that connects hardware, software, and automation to streamline operations and support owners and operators at scale.

Recent updates include a redesigned DOOR App that brings smarter living to residents through keyless access, smart home controls, and on-demand services—all in one intuitive experience. Paired with DOOR OS, the intelligent operating system for smarter properties, the platform simplifies building operations behind the scenes. From automating vacant unit settings to streamlining move-ins and access permissions, DOOR delivers a connected experience for both residents and operators.

Built on Experience. Evolved for What's Next.

While the brand has changed, the underlying systems trusted by customers and residents remain foundational. DOOR is building on its reputation for best-in-class smart locks and access control, continuing to support and develop its hardware offerings as part of a fully integrated platform. The company is also expanding its product suite to include Smart Home devices that enhance everyday living and operational efficiency. Customers can expect continuity in service, with future enhancements delivered through DOOR-branded experiences designed to connect hardware, software, and automation in a single system.

A Smarter Future for Building Operations

As building owners and operators face rising complexity, tighter margins, and fragmented systems, DOOR offers a more connected and intelligent path forward. Rather than layering on more tools, DOOR unifies access, automation, and operations into one seamless platform. It's built to simplify the day-to-day, elevate resident experience, and give operators the visibility and control they need to run smarter buildings.

"We've evaluated smart access solutions globally and haven't found a better combination of hardware and software than what we've had with Latch. It's become standard across our developments," said Joey Letchinger, Principal, JDL Development. "With DOOR, that foundation is evolving into something even more powerful—and we're excited to keep building with a platform that reflects where the industry is going." 

About DOOR

DOOR is a Building Intelligence company redefining how buildings operate. By combining premium hardware, intuitive software, and automated services into one streamlined system, DOOR helps properties think ahead, reduce overhead, and quietly improve life inside. Headquartered in St. Louis, DOOR supports owners, operators, and residents across residential portfolios and purpose-built communities.

DOOR continues to operate under the legal name Latch, Inc., and its common stock continues to trade under the stock symbol, LTCH. The company anticipates updating its corporate name and stock symbol at a later date.

The new brand and platform experience are live today at DOOR.com.

SOURCE DOOR