Lateral Line LLC's New L2® TRADITIONAL PUTTER Proves Size Does Matter

Discover How Size and Weight Can Improve Your Putting

News provided by

Apr 16, 2013, 08:30 ET

JEFFERSON, Ohio, April 16, 2013 /PRNewswire/ -- If golfers are looking for different results on the green, they will need to "try something different," says John Ambrose, Lateral Line President and club designer.

(Photo: http://photos.prnewswire.com/prnh/20130416/PH94996 )

"With the USGA set to determine that club anchoring will be non-conforming, golfers who relied on chest or belly putting will be searching for another way to stabilize their strokes and quiet their nerves. This big putter will do for putting what the big headed drivers did for driving."

The L2 design is USGA conforming and patent pending. An average putter measures about 5 inches from toe to heel, and weighs less than 380 grams. The L2 TRADITIONAL PUTTER measures 6 1⁄4 inches and weighs 615 grams. Taking this weight and precisely distributing it over a large mass, produces a 3-inch sweet spot and the highest M.O.I. (Moment of Inertia, the force that resists twisting), in golf. The high M.O.I. keeps the face square along the aim line, and, when combined with the oversize sweet spot, allows for a larger backstroke, solid ball contact, and natural head release thanks to the momentum the L2 generates.

"Performance was our priority not just looks and feel. Technology and physics created the L2 design," says Ambrose. "The research pointed to a big heavy putter design, along with pendulum stroke technology, as the key to success on the green." All of our research has always revolved around Pendulum technology, which means tempo, mechanics, momentum and repeatability, he adds. "This means distance control based on stroke size and not muscle power," says Ambrose. "The objective is to reduce club manipulation, which translates into less muscle use and less tension."

The L2 TRADITIONAL PUTTER features dual alignment marks and a flat sole design that puts the head where you want it and keeps it there. The hollow head design and polymer face insert creates soft contact with the ball for solid feedback. The custom designed L2 grip is 16 inches long, 1-inch square and weighs 290 grams, creating an overall club M.O.I to enhance pendulum performance.

"The USGA made anchor putting non-conforming only after golfers began to see the advantage of eliminating the hinging hands, but the L2 TRADITIONAL PUTTER gives you this advantage and much more. This club is designed to help golfers make putts, not just to sell to golfers who putt," says Ambrose.

The L2 TRADITIONAL PUTTER retails for $159.00 and includes accessories. To learn more about the L2 TRADITIONAL PUTTER, log on to www.l2traditionalputter.com or call 1-877-317- PUTT [7888] to speak with club designer John Ambrose.

Based in Jefferson, Ohio, Lateral Line LLC was established in 2008 by John Ambrose, a commercial airline pilot and avid golfer intrigued by the benefits of a true pendulum-style swing that takes face-on putting to an entirely new level. L2® Lateral Line Putters have been showcased at St. Andrews in Scotland and are sold at golf clubs in California, Colorado, Florida, Michigan, Minnesota, North Carolina, Ohio, Texas, Washington and Wisconsin, as well as Ireland and Canada.