Latest Rankings Confirm Programmatic Buying and Selling Is Taking the Lead

SAN MATEO, Calif., Feb. 1, 2012 /PRNewswire/ -- The latest data from comScore's December 2011 Video Metrix exposes an important trend; the volume of video ads traded using self-service and automated buying tools is growing rapidly.  Adap.tv, the company that provides a programmatic way to plan, buy, sell and measure television and video advertising, delivered the highest duration of video ads at 636 million minutes in more than 1.1 billion video streams.

"The impact of programmatic buying and selling on media will be greater than the impact of e-commerce on the retail industry," says Amir Ashkenazi, CEO of Adap.tv. "In just a few years, we expect buying and selling of TV and Video ads to be as simple as buying and selling anything else online."

Adap.tv operates two distinct product divisions, the Platform and the Marketplace. The Adap.tv Platform provides customers with programmatic ad trading solutions that power some of the leading advertising companies including Horizon Media, Cadreon, Collective Video U.K. and hundreds of publishers.  The Adap.tv Marketplace is the industry's largest video advertising marketplace, and a central meeting point for thousands of advertisers and publishers worldwide. Both offerings deliver an automated and holistic way of planning, buying, selling and measuring TV and video advertising across multiple sources, screens and methods of transacting.

About Adap.tv
Adap.tv builds technology that destroys the inefficiencies of television and video advertising. It delivers a programmatic way to plan, buy, sell and measure across multiple sources, screens and methods of transacting. Adap.tv is comprised of two operational units – the Adap.tv Platform and the Adap.tv Marketplace.  Using the Adap.tv Platform, advertisers, publishers and ad networks get an automated way to control and analyze inventory, pricing and ad performance. As the world's largest source of video advertising supply, the Adap.tv Marketplace has thousands of sellers and hundreds of campaigns transacting daily. Adap.tv is headquartered in San Mateo, Calif., with offices in New York, Chicago and London. Adap.tv is a privately held company backed by Bessemer Venture Partners, Gemini Israel Funds, Redpoint Ventures and Spark Capital. For more information, please visit http://adap.tv/ or follow us on Twitter at @Adaptv.

SOURCE Adap.tv