Latin America - Digital Media and Pay TV Market

NEW YORK, March 19, 2013  /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Latin America - Digital Media and Pay TV Market
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Amidst the global downturn, Latin America's pay TV market booms

Convergence and competition
In Latin America, convergence has become a popular solution not only for companies, as a way to attract more customers, but also for regulators, as a way to promote competition. In most countries, the incumbents continue to dominate the fixed-line sector, with Local Loop Unbundling being rare in this region and wholesale activity not very well developed. In the broadband sector, most incumbents have secured a virtual monopoly in the delivery of ADSL access, and the only meaningful competition is across technologies, from cable modem and mobile broadband services.

The concern many governments face is the shortage of fixed line infrastructure, tied to the fear that operators will cease to invest in their network if they are forced to unbundle their local loop or lower wholesale prices. Of course, telecom companies have done their best to encourage this fear.

Regulators hoped alternative operators would build their own infrastructure to reach unserviced areas, thus increasing teledensity. New entrants have usually used fixed-wireless technologies such as WiMAX to offer broadband, telephony, and sometimes pay TV services, but their market share has remained small.

Triple play
Cable TV companies, meanwhile, have jumped onto the bandwagon, flaunting their ability to offer both broadband and telephony over hybrid fibre-coaxial (HFC) or fibre optic networks, thus being able to increase the country's teledensity and broadband penetration, and create a more competitive environment thanks to their triple play solutions.

The incumbents, for their part, not to be outdone by any competitor, have launched their own triple play services, sometimes by acquiring existing cable TV operators, and sometimes by resorting to satellite TV or IPTV technology.

Triple play models in Latin America normally combine voice (traditional fixed-line telephony or VoIP), broadband (ADSL, cable, wireless technologies, or satellite), and pay TV (cable or satellite TV). One of the consequences of triple play is the start of competition between cable TV and telecom operators. This is, of course, beneficial for customers, who have a greater choice between service providers. But in many countries, issues of market balance and fear of losing market share to competition have led to lengthy regulatory battles, involving cable TV companies, telecom operators, and regulatory authorities.
The result of these battles has normally favoured triple play, and this has led to an increase in the number of cable modem connections. Between 2001 and 2007, ADSL was gobbling up most of the broadband market, but since 2008, cable modem has been regaining some of its lost ground.

Cable TV
Although some companies still offer analogue cable TV services, digital cable is becoming the norm in Latin America. Endemic cable TV piracy has been a powerful driver for the move to digital cable. Besides providing advanced services, the digital platform enables providers to prevent signal theft, forcing households to become paying subscribers if they wish to continue viewing cable TV.

Satellite TV
Latin America's satellite TV sector was dominated for many years by DirecTV/Sky TV. Since around 2006, however, fixed-line incumbents and other new market entrants have been launching Direct-to-Home (DTH) services in several countries. The increased competition has driven significant growth in the satellite TV market.

Pay TV market growth
Thus, thanks to the success of triple play and satellite TV competition, the Latin American pay TV market has been performing remarkably well, not even slowing down during the recent global credit crunch – unlike the economic slump of 2001/02, which brought cable TV to its knees throughout the region. In fact, in most Latin American countries, pay TV has become the fastest growing telecom sector after mobile broadband.

Online video viewing
Online video viewing is also showing remarkable growth. According to ComScore, in 2011 consumption of online video grew faster in Latin America than in any other region worldwide. Reportedly, Brazilians watched 4.7 billion online videos in 2011, up 74% year-on-year. Mexico came second, with 3 billion videos viewed. Argentina occupied a distant third place, with 1.5 billion videos, and Chile was fourth, with 1 billion. Predictably, online video viewing in Latin America is driven by the youth market, with 15-24 year-olds accounting for 28% and 25-34 year-olds accounting for 30% of all online video consumption. Despite these strong growth figures, however, Latin America still only represents 9% of global online video consumption – a long way behind the leader, Asia, with 41.3%.

Smart TV sales
Smart TV sales in the more advanced Latin American markets are expected to escalate in the near future, especially in Brazil, where the forthcoming FIFA World Cup and Olympic Games are expected to drive substantial growth in digital and smart television technologies.

Digital terrestrial TV
Most Latin American markets have deployed Digital terrestrial TV (DTT). In South America, the preferred standard is the Integrated System for Digital Broadcast, Terrestrial, Brazilian version (ISDB-Tb), based on Japan's ISDB-T. All South American countries have adopted ISDB-Tb except for Colombia, which uses Europe's Digital Video Broadcasting (DVB) standard. Mexico and Central America, instead, have chosen the US standard, developed by the Advanced Television Systems Committee (ATSC).

Market Highlights

Brazil has removed limits on foreign ownership in the cable TV sector and has given the green light to all telcos to provide pay TV anywhere in Brazil.
In the pay TV sector, Argentina is a world leader, with penetration in the major cities only slightly higher than in the rest of the country.
In Mexico, cable operators report lower churn due to triple-play services.Despite delays in the deployment of DTTV, Brazil intends to complete the switchover from analogue to digital TV broadcasting in 2016.Data in this report is the latest available at the time of preparation and may not be for the current year. 

Table of Contents

1. Overview Latin American Digital Media and Pay TV Market
1.1 Social networking
1.1.1 Argentina
1.1.2 Brazil
1.2 Online gaming
1.2.1 Argentina
1.2.2 Brazil
1.3 Broadband TV (IPTV)
1.3.1 Argentina
1.3.2 Brazil
1.3.3 Chile
1.3.4 Panama
2. Argentina
2.1 Digital economy
2.1.1 E-government
2.1.2 E-education
2.1.3 E-commerce
2.1.4 Online banking
2.2 Digital media
2.3 Broadcasting
2.3.1 Pay TV overview
2.3.2 Cable TV
2.3.3 Satellite-based digital pay TV developments
2.3.4 Digital terrestrial TV
3. Belize
3.1 Pay TV market overview
4. Bolivia
4.1 Media convergence
4.2 Broadcasting overview
5. Brazil
5.1 Media convergence
5.1.1 Overview of media convergence
5.1.2 Broadband TV (IPTV)
5.2 Digital economy
5.2.1 E-commerce
5.2.2 S-commerce
5.2.3 E-government
5.2.4 E-health
5.2.5 E-learning
5.2.6 Smart meters/smart grids
5.3 Digital media
5.4 Pay TV overview
5.4.1 Pay TV statistics
5.5 Regulatory issues
5.5.1 Pay TV law
5.5.2 Incumbentfixed-line telcos in the pay TV sector
5.5.3 Foreign ownership regulations
5.6 Pay TV players
5.6.1 Net Serviços de Comunicação
5.6.2 Sky Brasil
5.6.3 Embratel
5.6.4 Telefônica Brasil
5.6.5 Oi TV
5.6.6 CTBC TV
5.6.7 GVT
5.7 Cable TV
5.8 Multichannel multipoint distribution systems (MMDS)
5.9 Satellite-based digital pay TV developments
5.10 Digital terrestrial TV (DTTV)
6. Selected Caribbean Countries
6.1 Bahamas
6.2 British Virgin Islands
6.3 Dominica
6.4 Grenada
6.5 St Kitts and Nevis
6.6 St Vincent and the Grenadines
7. Chile
7.1 Media convergence
7.1.1 Overview of media convergence
7.1.2 Triple play models
7.1.3 Broadband TV (IPTV and TVoIP)
7.2 Digital economy
7.2.1 E-government
7.2.2 E-commerce
7.3 Digital media
7.4 Broadcasting
7.4.1 Pay TV overview
7.4.2 Major pay TV players
7.4.3 Cable TV
7.4.4 Satellite-based digital pay TV developments
7.4.5 Digital terrestrial TV
8. Colombia
8.1 Media convergence
8.1.1 Triple play models
8.2 Digital economy
8.2.1 E-commerce
8.3 Broadcasting
8.3.1 Market overview
8.3.2 Cable TV
8.3.3 Satellite TV
8.3.4 Broadband TV (IPTV)
8.3.5 Digital terrestrial TV
9. Costa Rica
9.1 Digital Media
9.1.1 Overview
9.1.2 IPTV (Broadband TV)
9.2 Broadcasting
9.2.1 Cable TV
9.2.2 Satellite-based digital pay TV developments
9.2.3 Digital Terrestrial TV (DTTV)
10. Dominican Republic
10.1 Digital Media
10.1.1 Overview
10.1.2 Digital switchover
10.1.3 Pay TV
10.1.4 IPTV
11. Ecuador
11.1 Media convergence
11.2 Broadcasting
11.2.1 Pay TV overview
12. El Salvador
12.1 Digital media
12.1.1 Overview of media convergence
12.2 Broadcasting
12.2.1 Pay TV overview
12.2.2 Cable TV
12.2.3 Satellite-based digital pay TV developments
12.2.4 Digital terrestrial TV
13. Guatemala
13.1 Broadcasting
13.1.1 Cable TV
13.1.2 Satellite-based digital pay TV developments
14. Haiti
14.1 Digital media
14.1.1 Overview
14.1.2 Cable TV (CATV)
14.1.3 Satellite TV
15. Honduras
15.1 Digital Media
15.1.1 Media convergence
15.1.2 Cable TV
15.1.3 Satellite-based digital pay TV developments
15.1.4 Digital terrestrial TV
16. Jamaica
16.1 Cable TV (CATV)
16.1.1 Market overview
16.1.2 Flow
16.2 Digital Terrestrial TV (DTTV)
17. Mexico
17.1 Digital TV broadcasting
17.1.1 Overview
17.1.2 Cable TV (CATV)
17.1.3 Video-on-Demand (VoD)
17.1.4 Direct-to-Home (DTH) Satellite TV
17.1.5 Pay TV statistics
17.1.6 Digital Terrestrial TV (DTTV)
17.1.7 Other developments
17.2 Triple play and VoIP developments
18. Nicaragua
18.1 Broadcasting
18.1.1 Pay TV
19. Panama
19.1 Media convergence
19.1.1 Triple-play models
19.1.2 IPTV (Broadband TV)
19.2 Broadcasting
19.2.1 Cable TV
19.2.2 Satellite-based digital pay TV developments
19.2.3 Digital Terrestrial TV (DTTV)
20. Paraguay
20.1 Convergence
20.2 Broadcasting
20.2.1 Pay TV
20.2.2 Digital terrestrial TV
21. Peru
21.1 Media convergence
21.2 E-commerce
21.3 Broadcasting
21.3.1 Pay TV overview
21.3.2 Cable TV
21.3.3 Satellite-based digital pay TV developments
21.3.4 Digital Terrestrial TV (DTTV)
22. Puerto Rico
22.1 Digital Media
22.1.1 Overview
23. Uruguay
23.1 Media convergence
23.2 Broadcasting
23.2.1 Pay TV overview
23.2.2 Pay-TV statistics
24. Venezuela
24.1 Media convergence
24.1.1 Triple play
24.1.2 Broadband TV (IPTV)
24.2 Digital economy
24.2.1 E-commerce
24.3 Digital media
24.3.1 Social networks
24.4 Broadcasting
24.4.1 Pay TV overview
24.4.2 Cable TV
24.4.3 Satellite-based digital pay TV developments
24.4.4 Digital terrestrial TV

List of Tables

Table 1 – Facebook users – top 7 countries in Latin America – 2011 - 2012
Table 2 – Argentina – B2C e-commerce spending – 2005 - 2013
Table 3 – Facebook users and penetration – 2008 - 2011
Table 4 – Pay TV (cable and satellite) subscribers and penetration rates – 1999 - 2012
Table 5 – Pay TV operators' market share – 2011
Table 6 – Cablevisióncable TV subscribers – 2000 - 2012
Table 7 – Brazil – B2C e-commerce spending – 2005 - 2013
Table 8 – Pay TV operators by technology – 2012
Table 9 – Pay TV subscribers and penetration – 1999 - 2012
Table 10 – Pay TV market share by technology – 2000 - 2012
Table 11 – Pay TV operators – market share – 2000 - 2012
Table 12 – Net Serviços – payTV subscribers – 2000 - 2012
Table 13 – Cable TV subscribers and penetration – 1998 - 2012
Table 14 – MMDS subscribers and penetration – 1998 - 2012
Table 15 – DTH subscribers and penetration – 1998 - 2012
Table 16 – Volume of e-commerce – 2001 - 2012
Table 17 – Pay TV subscribers and penetration – 2006 - 2012
Table 18 – Pay TV technologies – market share – 2006 - 2012
Table 19 – Pay TV operators – market share – 2006 - 2012
Table 20 – VTR – pay TV subscribers by technology – 2000 - 2012
Table 21 – Movistar – satellite TV subscribers – 2006 - 2012
Table 22 – Claro – pay TV subscribers – 2006 - 2012
Table 23 – Cable TV subscribers and penetration rates – 1995 - 2012
Table 24 – Colombia – B2C e-commerce spending – 2005 - 2013
Table 25 – Cable TV subscribers and penetration rates – 2000-2012
Table 26 – Major cable-TV providers – marketshare – 2005 - 2011
Table 27 – Satellite TV subscribers and penetration rates – 2000 - 2012
Table 28 – Satellite TV operators' market share – 2004 - 2011
Table 29 – Pay TV subscribers – 2008 - 2012
Table 30 – Pay TV subscribers and penetration – 2004 - 2012
Table 31 – Pay TV technology market share – 2004 - 2012
Table 32 – Pay TV subscribers and penetration rates – 2003 - 2012
Table 33 – Cable TV subscribers – 1998 - 2013
Table 34 – Megacable TV subscribers – 2010 - 2012
Table 35 – Satellite TV subscribers – 1998 - 2013
Table 36 – Pay TV subscribers by technology, annual change and penetration rate – 1998 - 2012
Table 37 – Cable VoIP subscribers of major providers – 2006 - 2011
Table 38 – C&W – +TV Digital subscribers and homes passed – 2009 - 2011
Table 39 – Peru – B2C e-commerce spending – 2005 - 2013
Table 40 – Pay TV subscribers and penetration rates – 1998 - 2012
Table 41 – Pay TV operators' market share – 2002 - 2012
Table 42 – Cable TV subscribers and penetration – 1997 – 2013
Table 43 – Liberty Cablevision subscribers – 2010 – 2012
Table 44 – Pay-TV subscribers and penetration rates – 2001 - 2012
Table 45 – Pay-TV operators' market share – 2009- 2012
Table 46 – Venezuela – B2C e-commerce spending – 2005 - 2013
Table 47 – Facebook users and penetration – 2008 - 2012
Table 48 – Pay TV subscribers and penetration rates – 1997 - 2012
Table 49 – Major pay TV providers – market share – 2010 - 2012

List of Charts

Chart 1 – Evolution of pay TV in Argentina – 2000 - 2012
Chart 2 – Pay TV operators' market share at a glance– 2011
Chart 3 – Evolution of pay TV in Brazil – 1998 - 2012
Chart 4 – Pay TV technologies at a glance – 1998 - 2012
Chart 5 – Pay TV operators' market share at a glance – 2011
Chart 6 – Pay TV technologies – market share at a glance – 2006 - 2012
Chart 7 – Pay TV operators' market share at a glance – 2012
Chart 8 – Evolution of cable TV in Chile – 2003 - 2012
Chart 9 – Pay TV subscribers and household penetration – 2003 – 2012
Chart 10 – Pay TV market share at a glance – 2009 - 2012
Chart 11 – Cable TV subscribers and penetration – 2003 – 2013
Chart 12 – Pay TV operators' market share at a glance – June 2012
Chart 13 – Pay TV market share at a glance – 2012 (Mar)

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