Latino Semanal/Digital and Hispanic Media Works Inc. extend their strategic alliance for another 2 years.

Oct 30, 2015, 05:00 ET from El Latino Semanal Inc.

WEST PALM BEACH, Fla., Oct. 30, 2015 /PRNewswire/ -- El Latino Digital the news and distribution site for el Latino Semanal surpassed 12 million hits and over 2,000 unique visits daily in the first year of operation. This level of acceptance proves that a large percentage of Hispanics now consume news and information by either computers, tablets or smart phones. 

Publisher Miguel Lavin said today "the fusion of print and digital was excellent for us and 2015 is expected to be the company's best year to date."  He added "we doubled our distribution digital and printed. Our customer base increased substantially by initiating a program of native advertising. We also extended our strategic alliance with Hispanic Media Works to develop and maintain our distribution website to insure that our present expansion in distribution and readership continues." Additionally, Lavin commented "we are now capable to distribute inserts digitally, as well as, in the print edition. El Latino Semanal/Digital is now capable to be sent electronically to the over 190,000 Hispanic emails in our market area at very reduced rates." Publisher Lavin concluded, "we will continue to develop new markets, new distribution modes and generate accurate data that will give our advertisers the best ROI measurement possible." 

El Latino Semanal iconic format reflects the present market realities for print media and strikes a balance between informing the readers, giving our advertisers maximum exposure and controlling operating expenses.

About El Latino Semanal Inc: El Latino Semanal is the largest and oldest Hispanic broadsheet weekly in DMA 38/H28 with measured distribution and readership. It started in1976 serving 30K Hispanics. Today El Latino Semanal serves a Hispanic population approaching 500,000, as per the last census adjustment. The Latino Semanal markets to the English reluctant, the non Hispanics whites who want to reach the Hispanics and to its core community from Boca Raton to Ft Pierce. El Latino Semanal is the minority newspaper of record. It publishes legal ads for the State, County and Municipalities. 

Jose R. Uzal, National Sales Manager


SOURCE El Latino Semanal Inc.