WASHINGTON, June 10, 2011 /PRNewswire-USNewswire/ --Latinos in Social Media [LATISM], the largest organization of Latinos in the social media arena, today has released the results of its 2011 Latino Blogosphere Survey, part of a series aiming to explore the state of online and social media usage among Latinos. Survey results were first unveiled during the LATISM panel at the 2011 BlogWorld and New Media Expo.
Despite the results of the 2010 Census, there's little to no information available in regards to "influentials" in the Latino Blogging world. After last year's groundbreakingLATISM Latina Blogger Survey, LATISM set about to redefine this. "We were astounded by the overwhelming response by over 12,000 bloggers. The report offers conclusive evidence about Latino/a bloggers as to what motivates them and the issues they care about," said Ana Roca-Castro, Founder and Chair of LATISM. "These findings will prove to be eye-opening to brands and organizations as they try to reach one of the most powerful groups online."
Key Findings include:
61% use social media for personal purposes, followed by business and supporting causes
Top three blogging topics are Latino Issues (45%), followed by Social Good and Education
The majority (48%) prefer to shop online
The overwhelming majority described Education as the top priority Latino issue, followed by Health and Jobs
Results were based on confidential responses of 12,270 Latinos and Latinas ages 18 and older in the United States to an online survey on Surveymonkey.com from April 18th to April 30th, 2011
Survey questions assessed language, mobile and social media platforms, shopping patterns, brand preferences and current Latino issues
Survey was promoted via LATISM online and social media properties
Latinos in Social Media (LATISM) is a 501(c) 4 nonprofit, nonpartisan organization dedicated to advancing the social, civic and economic status of the Latino community. LATISM also helps to raise awareness among corporate brands, NGOs and government entities about using social media to reach Latinos. Our partnership initiatives include research, event sponsorships, and leadership training. A pioneering social media organization, LATISM has been hailed as the most influential online movement in the new multicultural Web. Visit http://latism.org/