Latteno Food Corp. Commences Sales of Giarolla Premium Cheese Products

MARKHAM, Canada, Sept. 28 /PRNewswire/ -- Latteno Food Corp. (OTC Bulletin Board: LATF) (the "Company"), a company focused on food and beverage businesses in South America, announced today that it recently started selling Giarolla cheese product lines through its distribution network in Brazil.  

Established in 1978, Giarolla is known for its high-end cheese products, which include, among others, parmesan grated cheese, Minas Frescal cheese (white), mozzarella cheese and gouda cheese. Giarolla products are manufactured from fine raw materials by the Apore group in the City of Inocencia in Mato Grosso do Sul State, which is one of the largest milk producing regions in Brazil and an ideal climate for cheese manufacturing. The plant uses new machinery and installations to ensure safe, reliable production and adhere to strict testing, quality and storage controls.

"We are excited to initiate sales of Giarolla's high-end line of cheese products through our distribution network in Brazil.  This is a key milestone for Latteno, as we look to increase the products sold through our sales force, which had previously only featured Teixeira and Maricota Alimentos products," stated Daniel Ollech, President and Chief Executive Officer of Latteno Food Corp. "Within the next two months, our 30-person sales force will introduce the Giarolla cheese products to many of the leading retailers in Brazil, including Wal-Mart, Sonda, and Carrefour, in addition to more than 2,400 small and medium size retailers."

Giarolla recently introduced five new cheese products into the market, including queijo prato lanche, queijo mussarela, queijo minas padrao, queijo minas fresco light and queijo coalho palito.  Giarolla also introduced a new parmesan grated cheese which is available for purchase in packages of 50g and 100g.

"Giarolla's new products have received great feedback from our sales force since being introduced to the market at our convention in September.  We anticipate sales of Giarolla products through our sales network to ramp-up quickly.  In anticipation of this growth, we have plans to expand our sales force through the addition of more sales people and field supervisors," Mr. Ollech concluded.

About Latteno Food Corp.

Latteno Food Corp. is a U.S. corporation that concentrates on acquiring, organizing, developing and upgrading South American companies in the food industry, and more specifically, in the dairy and coffee industries. Currently, the Latteno operates through its subsidiary in Brazil and is developing a plan of operations for its leased facilities in Brazil. For further information please visit www.latteno.com.

Forward-Looking Safe Harbor Statement:

This press release contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. By their nature, forward-looking statements and forecasts involve risks and uncertainties because they relate to events and depend on circumstances that will occur in the near future. There are a number of factors that could cause actual results and developments to differ materially from forecasted results. These risks and uncertainties include our ability to: attract customers; successfully market our products; successfully implement our current long-term growth strategy; as well as product demand, market competition, fluctuations in costs, reliance on suppliers, delays production, climate, and technical issues beyond our control. For a discussion of these risks and uncertainties, please see our filings with the Securities and Exchange Commission. Our public filings with the Commission are available from commercial document retrieval services and at the website maintained by the Commission at http://www.sec.gov.

SOURCE Latteno Food Corp.