ORLANDO, Fla., April 10, 2012 /PRNewswire/ -- Creative Edge Nutrition, Inc. ("Cenergy"), a wholly owned subsidiary of Laufer Bridge Enterprises, Inc. (Pink Sheets: LBGE), announced the appointment of Mr. Bill Chaaban as the new Interim Chief Executive Officer (CEO) and President. Keith Thomas, former CEO of Laufer Bridge Enterprises, Inc., will assume the position of President of Brand Development.
Mr. Bill Chaaban, JD, LLB, LLM, is a licensed attorney in the USA and Canada and has over twenty-five years of experience in marketing, brand development, manufacturing, wholesale and retail distribution both in the continental U.S. and internationally. He will oversee management in key management and regulatory areas relating to the business development, and expansion of Cenergy market shares through strategic mergers and acquisitions. Additionally, Mr. Chaaban will manage the manufacturing and distribution of multiple supplement product lines.
Mr. Chaaban is also the founder of Fitness One (www.Fitnessone.com), a leading online retailer, and The Supplement Group (www.supplementgroup.com), a global manufacturing company. His global strategic alliances and industry insight in the supplement industry will be paramount to expansion of the Cenergy brand and will be key in driving retail market expansion along with aggressive online marketing strategies.
Keith Thomas, President of Brand Development commented, "In this role with the company, I can focus on developing new and creative products, which is my strength and passion. I plan on focusing on educating the market on maximizing the use of current and future Brands."
Mr. Chaaban, President and CEO stated, "We are excited to bring together a team of experienced professionals in the supplement industry. My job is to focus on company operations and how to position the company for growth through organic growth of current products as well as through acquisitions.
"On the regulatory side, we are moving forward with all paperwork for a name change and all financial information have been updated, and Laufer Bridge Enterprise should be current on OTC Market within the coming week."
About Creative Edge Nutrition, Inc.
Laufer Bridge Enterprises, Inc., through its operating wholly subsidiary Creative Edge Nutrition, Inc., is a nutrition company engaged in the development of nutracueticals. They will offer a broad spectrum of capsules, tablets, and powders, as well as science based products in three principal categories. These categories are weight management, nutrition challenges, energy and fitness. The Company's objective is to successfully market, distribute nutritional products, and continue to develop innovative supplements. www.CenergyNutrition.com
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Safe Harbor Notice
This press release may contain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, such as statements relating to financial results and plans for future development activities, and are thus prospective. Forward-looking statements include all statements that are not statements of historical fact regarding intent, belief or current expectations of the Company, its directors or its officers. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond the Company's ability to control. Actual results may differ materially from those projected in the forward-looking statements. Among the factors that could cause actual results to differ materially from those indicated in the forward-looking statements are risks and uncertainties associated with the Company's business and finances in general, including the ability to continue and manage its growth, competition, global economic conditions and other factors discussed in detail in the Company's periodic filings with the Security and Exchange Commission. The Company undertakes no obligation to update any forward-looking statements.
MELISSA J. DIAZ,
SOUTH STREET MEDIA, INC
PHONE: (917) 937-8968
EMAIL: [email protected]
SOURCE Laufer Bridge Enterprises, Inc.