Launch of Breakthrough Invention to Help Women Even After Breast Cancer Surgery

Introducing the World's First Self-Adjustable, Floating-Cup Brassiere!

Oct 06, 2010, 11:05 ET from By Seka

WOODLAND PARK, N.J., Oct. 6 /PRNewswire/ -- It's an amazing design innovation that will change the way women feel about themselves.  European designer Seka Kaytes has developed MySuperBra®, the world's first self-adjustable, floating-cup brassiere that simultaneously centers, lifts and repositions breasts to enhance natural cleavage. Seka founded her company Bandeau-Design, Inc. to provide women with high-quality, safe-wear tested, comfortable brassieres that are uniquely designed to fit women and naturally enhance their bust, without water, air, or gel-filled inserts, under the brand name "By Seka". More importantly, women who have had breast cancer are benefitting tremendously from this breakthrough technology.

Ever since the very first brassiere was created, one thing has stayed the same: the bra cups are identical and are always attached to the bra body.  80% of us are wearing bras that don't fit. Seka proclaims, "Breasts are not created equal; therefore the cups should not be either.  I wanted to make a bra that we are not forced to fit into".  

Seka created MySuperBra® with a desire to help women who had nowhere else to turn for comfort and fit.  The result has led to the most advanced engineering break-through in brassiere technology in recent times.  The floating adjustable cups conform to each woman's unique breast shape. Over time, women experience changes, perhaps even surgery to save their lives.  MySuperBra® changes with them.  The 'floating cups' enable each breast, even those that have been changed in size and volume by cancer surgery, to be independently lifted and centered to even-out different breast sizes and give the right amount of boost they need to create their unique, personalized, voluptuous, perfect fit.

MySuperBra® is the only bra in the United States that has every component tested by Oeko-Tex® Standard 100 making it the perfect bra for breast cancer survivors who need to be assured that no harmful skin-irritants, allergens, or carcinogenic chemicals or dyes are used in production of their bras.

"By Seka" has partnered with Faces of Courage, a non-profit 501(c) 3 organization providing life enriching experiences to kids, women and families touched by cancer and/or blood disorders.  Through October (National Breast Cancer Awareness Month), $20.00 of the sale from of each bra will be donated to Faces of Courage.