Launch Of Hello, Peanut!™ Marks First And Only Product Available For Parents To Safely Introduce Peanuts To Infants

Mar 07, 2016, 07:04 ET from Assured Bites Inc.

NEW YORK, March 7, 2016 /PRNewswire/ -- Assured Bites Inc., a New York-based family health and wellness company focused on food systems, announces the launch of Hello, Peanut!™, the first-ever method for introducing peanuts to infants with the goal of preventing peanut allergies. Developed in response to cutting edge medical research, it is the only product of its kind currently on the market for parents to offer a simple, controlled solution for peanut introduction to babies as young as 5 months, reducing their chances of developing a peanut allergy.

According to research funded by Food Allergy Research & Education, the number of children in the U.S. with a peanut allergy more than tripled between 1997 and 2008. "Our goal is to provide parents with a comfortable, guided, and safe way to introduce peanuts while reducing their child's chances of developing a peanut allergy in the future," says Dr. David Erstein, board certified allergist and founder of Assured Bites. Peanut allergy is one of the most common food allergies and is commonly associated with anaphylaxis, a sudden and potentially deadly condition.

Hello, Peanut! is further supported by emerging food allergy research including the highly publicized Immune Tolerance Network's "Learning Early About Peanut" (LEAP) study published in the New England Journal of Medicine in 2015 and the newly announced LEAP-On study presented at the American Academy of Allergy, Asthma, and Immunology (AAAAI) Annual Meeting last week. Contrary to previous guidelines, both LEAP studies advise parents of high risk infants that early and continued consumption of peanuts reduces the chance of peanut allergy development. An additional newly announced Enquiring About Tolerance (EAT) study from the 2016 AAAAI annual meeting has reported early consumption of peanuts benefits even the general population of infants from developing peanut allergies, not just high risk infants.

The Hello, Peanut! Introduction System contains packets of peanut and sprouted oat blends designed to be mixed into pureed foods over seven days. The amount of peanut in each packet gradually increases daily. After this introductory phase, maintenance packets are recommended for use until the infant can eat peanut in spread or whole form. Hello, Peanut! does not require a prescription or administration by a physician and can be fed to babies at home.

USDA organic, non GMO, and dairy free, Hello, Peanut! is all natural. It's geared toward the general infant population who have no known peanut allergies and is not designed to treat or cure peanut allergies. Hello, Peanut! is FDA registered as an early introduction system and is pending FDA approval for its ability to prevent peanut allergies.

"Hello, Peanut! is modeled after scientifically designed food challenge and desensitization protocols used by allergists and academic institutions nationwide," explains Dr. Erstein. "As more parents use this innovative system, we hope to reduce the number of children with potentially life-threatening peanut allergies."

The Hello, Peanut! Introduction Kit costs $25 and the Maintenance Kit costs $20. Both are available for purchase now on

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SOURCE Assured Bites Inc.