Launch of Integrate Edge -Unmatched Competitive Intelligence Platform

NEW DELHI and BOSTON, September 9, 2013 /PRNewswire/ --

Integrate Edge is a Cloud based Competitive Intelligence platform with unmatched breadth and depth

Value Edge, an international analytics firm, today announced that its spin off Integrate Edge (http://www.integratedge.com) has launched a beta version of its proprietary cloud based Intelligence platform, Integrate Edge. This beta version has been refined based on customer feedback of 3 clients who were using the alpha version of the platform - the alpha version had a soft launch in September, 2012 to a selected audience.

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"Marketing and Intelligence functions need tools to analyze global Competitive data. Integrate Edge was designed by our Competitive Intelligence team working closely with our development partner from the pharma industry to meet these needs" said Rohit Anand, CEO, Value Edge. "The platform provides a 360 degree view of intelligence and analytics from an array of sources combed by our proprietary web mining algorithm with human analysts who curate the content and meet customized needs of our clients."

Integrate Edge provides a tool for companies to collect, store and share market and competitive intelligence information within their organization. It also provides a tool to share market insights created in-house from various external sources all in one interface. Integrate Edge can easily integrate with other Information systems in particular Microsoft SharePointTM and provides an easy, next generation front end interface to the data that may have been previously stored by organizations in such systems.

According to Soham Paul, Business Head, Marketing Analytics, Value Edge - "Integrate Edge has been designed by professionals who come from a Competitive Intelligence background. With Integrate installed, an organization has the backbone to build strategic Early Warning Systems built on a fact based understanding of competitors and customers. Integrate is always customized for each organization including its look and feel and features. It has state of the art technology architecture in terms of its scalability and security features."

The key features of Integrate Platform are:

o 360 degree competitive Intelligence: Get a 360 degree view of what your competitors are upto - Track their News, track their Marketing Campaigns, Patent Filings, Social Media Campaigns, intelligence from Earnings calls, combining automated processes and content curation by analysts/industry experts

o Intelligence Analytics and hard to track Intelligence: Integrate provides Intelligence analysis such as Competitor Timelines, Competitive Landscapes and "hard to track" sources of Competitive Intelligence such as Social Media sentiment from Patients and Consumers.

o Next Generation Technology: Integrate is an Enterprise Intelligence Platform that powers the organization and integrates with legacy knowledge Management systems such as Microsoft SharePoint. It has a delightfully easy "next generation" navigation and available on tablets and smart phones. Integrate has robust enterprise security features such as Single-sign on authentication with corporate directory preventing any unauthorized access

o Pays for itself by saving time and resources: Research has shown that it takes the average CI team/Marketing team 1.5 hours per week per person finding Competitive data particularly if it's across fragmented sources across the organization. Integrate saves 60 hours per person in a year by providing this organization wide CI tool and a single point of Knowledge Management and Archival. All data can be simply searched through a "Google like" search bar.

This beta version of Integrate Edge would be showcased for the first time at the Pharma CI conference at New Jersey on 17th and 18th September.

ABOUT Integrate Edge

Integrate Edge is the technology arm of Value Edge, a global provider of Competitive Intelligence to the Pharmaceutical industry. Integrate Edge's mission is to develop an innovative world leading Intelligence platform developed by industry experts. Headquartered in Greater Delhi, India with Business development offices in Boston, USA the Integrate team combines Software Engineers, UI experts, LAMP technology specialists with Business analysts who have expertise in mining Secondary data sources for Competitive Intelligence. For more information on Integrate Edge, visit http://www.integratedge.com

ABOUT Value Edge

Value Edge is an international business research and analytics firm that delivers high value customized business solutions and insightful analysis to clients across the pharmaceutical, biotech and medical device industry. Value Edge offers Marketing Analytics services and quantitative Data analytics and modeling services. Our Marketing Analytics services are for Pharma commercial and R&D teams within client organizations and offers various services like Competitive intelligence, Forecasting and Market Assessments. For more information on Value Edge, please visit http://www.valuedge.com

Media Contact:

Rohit Anand, CEO, Integrate Edge, +91-991000-4651, [email protected]

SOURCE Integrate Edge