Launchpad Advertising Adds Senior Account Leadership

NEW YORK, April 19 /PRNewswire/ -- NY-based Launchpad Advertising announced today the addition of Jason Prew as Senior Vice President, Group Director.  Jason will play a leadership role on the CenturyLink account as well as assisting the agency with other clients and new business efforts.

Jason comes with substantial experience orchestrating the development and execution of integrated marketing strategies across a diverse range of national and global clients in telecom, consumer electronics, technology, online services, and sports categories.

Most recently, Jason served at Ogilvy as the midmarket Global Demand Programs Director for IBM, responsible for worldwide strategy development, eNurture planning and execution, and global direct marketing oversight. He also sat on the Digital Excellence Committee, responsible for developing digital marketing best practices and forward looking campaign methodology while ensuring fast adoption of capabilities throughout the agency network.  While at Ogilvy Jason also led the Kodak retail business.

Prior to Ogilvy, Jason worked at Hill Holiday and FCB.  Jason led the re-launch of AOL as they converted from a subscription-based model to an advertising-based model and also served as a lead account manager on both the Verizon Wireless consumer business and AT&T b2b & retail businesses.

Launchpad Advertising was started around the core principle of Interaction.  By playing the role of The Interaction Agency(SM) clients get solutions that are far more effective, work to move customers through the entire sales process from brand-to-buy, and spend far less time and money than working with separate niche agencies or a large siloed agencies.  Launchpad is based near Union Square in New York City.  Current clients include CenturyLink, The Wall Street Journal, The Power of Fruit and Wooden Boat House.

SOURCE Launchpad Advertising