NEW YORK, July 18, 2011 /PRNewswire/ -- Laura Geller Makeup, the brand synonymous with the best in Baked Beauty products, announces an exciting, all store brand partnership with beauty destination, ULTA. Beginning August 2011, Laura Geller Makeup products will be available in over 400+ ULTA locations throughout the U.S.
In addition to retailing Laura's signature collections that include her Baked foundations, Spackle Under Makeup Primers, The Real Deal Collection and many face, eye and lip products, ULTA will also have exclusive kits like Flawless in a Flash as well as special selections like the Baked & Beautiful kit.
"I'm absolutely thrilled to be joining forces with ULTA in such a comprehensive and broad way," remarks Laura Geller. "Their hands-on approach to providing the most informative, interactive and fun experience with their clients is exactly how I feel about my brand too. Laura Geller Makeup is about providing all women with the tools needed for an effortless, fast, fun and fresh makeup application that works no matter what their age, where they're going or what they're doing."
Laura Geller Makeup is a renowned, successful brand with iconic products that connect with ALL women. Her products are designed to inspire and have become the multi-functional favorites of both celebrities and real women alike.
"Laura's multifunctional approach, combined with her innovative formulations and expert professional makeup artist advice make her a true match for ULTA," says ULTA Senior Vice President of Merchandising, Janet Taake. "We're excited to be partnering with her both in store and through exciting digital initiatives, website and social media activities," adds Taake.
The brand will also be supporting the expanded ULTA availability with a generous GWP program, a select personal appearance and artistry events in several top stores across the country. In addition, Laura Geller Makeup will have an increased and significant presence on ULTA.com.
About Laura Geller Makeup:
When it comes to contemporary beauty, Laura Geller has a unique vision for knowing what works and what wows. She's the savvy mastermind behind an ingenious collection of multi-tasking color cosmetics that feature the most innovative new and existing products that give every woman a fresh and fabulous look.