Lavazza Launches My Lavazza, Its First U.S. Loyalty Program, Bringing Coffee Lovers More Ways to Engage, Earn and Be Rewarded

New program gives members exclusive benefits, rewards and experiences while deepening Lavazza's connection with its growing U.S. community

WEST CHESTER, Pa., Sept. 23, 2026 /PRNewswire/ -- Lavazza, a global leader in premium coffee since 1895, announces the launch of My Lavazza, its first loyalty program in the United States. The new customer rewards initiative offers coffee lovers a new way to earn rewards while enjoying their favorite Lavazza products. Loyalty members can earn points called "Beans" through purchases at lavazzausa.com, authorized retailer partners, and through subscriptions and select brand engagement activities. Members may then redeem those Beans for Lavazza discounts, digital gift cards from a wide range of retailers, and other rewards.

The program launches just ahead of National Coffee Day on September 29, giving coffee lovers the opportunity to start earning immediately through Lavazza's online Coffee Day Sale. Consumers can join by visiting mylavazza.lavazzausa.com, creating an account or logging in with their lavazzausa.com account credentials, and opting in to the program.

"As we continue to expand our presence in the U.S., we're focused on building a stronger relationship with customers across every place they experience Lavazza," said Daniele Foti, Lavazza North America Marketing VP. "Whether through our foodservice partners, at retail, online or directly through our own channels, we want to engage with customers wherever they find us".

Cataldo De Franco, Senior Vice President of E-Commerce at Lavazza North America added, "My Lavazza takes our consumer experience to the next level and deepens our relationship with our loyal followers, all while recognizing them for their engagement with our products and initiatives. It's an important step in growing our community and strengthening our presence within the digital environment."

A Loyalty Program Built Around the Coffee Lover
My Lavazza is built around three membership tiers which recognize and reward ongoing consumer engagement:

• Enthusiast: 0-299 Beans
• Barista: 300-799 Beans
• Maestro: 800+ Beans

Members earn 1 Bean for every $1 spent, with additional opportunities to accelerate their earnings:

• Shop online: Purchases on LavazzaUSA.com automatically earn Beans.
• Shop in store: Members who purchase Lavazza products at authorized retail partners can upload up to three receipts per month and earn up to 75 Beans per receipt.
• Enjoy Lavazza capsules or Tablì tabs: Members can enter the codes found inside Lavazza Tablì tab packaging to earn 1 Bean per capsule or tab.
• Subscribe and earn more: My Lavazza members with an active Lavazza My Way subscription on lavazzausa.com automatically advance to the Barista tier. First-time subscribers receive an immediate 50-Bean bonus and earn 2x Beans on every subscription delivery.

Beyond purchases, members can earn additional Beans through Missions on their My Lavazza dashboard, including quizzes, surveys and other interactive activities. Throughout the year, members will also have access to special promotions, exclusive offers and brand experiences that provide additional ways to engage with Lavazza and earn rewards.

My Lavazza also gives members a chance to win even more. Each month, members receive three opportunities to participate in a sweepstakes. With no purchase necessary, My Lavazza members entering the sweepstakes are eligible to win an array of Lavazza products and other exclusive rewards.

For more information and to join My Lavazza, visit: https://mylavazza.lavazzausa.com/homepage

About Lavazza Group
Lavazza, founded in Turin in 1895, has been owned by the Lavazza family for four generations. Today the Group is one of the leading players on the global coffee scene, with turnover of over €3.9 billion and a portfolio of top brands that lead their respective markets, such as Lavazza, Carte Noire, Merrild and Kicking Horse.

It is active in all business sectors and has operations in 140 markets, with 9 manufacturing plants in 5 countries. The Group's global presence is the result of over 130 years of growth and the more than 30 billion cups of Lavazza coffee produced every year are a testament to a remarkable success story, with the goal of continuing to offer the best coffee possible, in all forms, by focusing on every aspect of the supply chain, from the selection of the raw material to the product in the cup.

Lavazza Group has revolutionized coffee culture by investing continuously in research and development: from the intuition that marked the company's earliest success - the coffee blend - to the development of innovative packaging solutions; from the first espresso sipped in Space to the dozens of industrial patents. The ability to be ahead of time is also reflected in the attention of economic, social and environmental issues - which have always been a benchmark for guiding corporate strategies.

"Awakening a better world every morning" is the corporate purpose of Lavazza Group, with the aim of creating value for shareholders, collaborators, consumers, and the communities in which it operates, combining competitiveness with social and environmental responsibility.

Media Contact
Golin Ketchum
[email protected] 

SOURCE Lavazza