LaVERDAD Marketing & Media Honored by South Central Ohio Minority Supplier Development Council as 2011 MBE Supplier of the Year

Nov 14, 2011, 19:58 ET from LaVERDAD Marketing & Media

CINCINNATI, Nov. 14, 2011 /PRNewswire/ -- LaVERDAD has been named Supplier of the Year by the South Central Ohio Minority Supplier Development Council (SCOMSDC) for its outstanding performance and achievements.

The award – which was presented on Veteran's Day at the SCOMSDC Gala in West Chester, OH – recognizes certified minority suppliers who have demonstrated outstanding quality and service over the life of the company, and is exemplified through their strong potential for expansion and development, regardless of the prevailing economic environment.  

"We are honored to have received this award for the second time in our firm's history, and especially honored to receive this recognition on Veteran's Day," said Mike Robinson, president of LaVERDAD.

Robinson, a second generation Hispanic, is also a service disabled veteran who served as an Army Special Forces Officer throughout Latin America after earning the coveted Green Beret in the 1980's. After the military he served as a global manager for the Procter & Gamble Company before launching LaVERDAD in 2003.

After 9/11, Robinson was asked to serve on the Expert Advisory Board for Middle Eastern Affairs, providing strategic communications advice related to wartime operations.

In 2007, LaVERDAD was recognized by NMSDC as MBE of the Year, and Robinson was recognized by the US Hispanic Chamber of Commerce as Hispanic Businessman of the Year, and in 2010 was honored by the State of Ohio as the Distinguished Hispanic Veteran as well as Distinguished Hispanic Ohioan.


LaVERDAD provides full service Marketing, Media Planning/Buying, PR, and Applied Research.

Leading corporations and organizations rely on LaVERDAD as the partner of choice to help identify actionable "TRUTHS" about consumers and the marketplace, and then trust LaVERDAD to take actions to create marketing campaigns that lead to measurable results.

LaVERDAD helps clients effectively plan and execute marketing programs to win with their target audience, with special focus on the multicultural market. They do this by developing the right strategy to raise brand awareness, use the right applied research methodology to capture actionable and data-based insights, and then take action with clients to create campaigns that produce measurable results.

LaVERDAD Marketing & Media is a 100 percent minority owned company registered in the State of Ohio; a certified minority business; and a certified Disabled Veteran-Owned business.  

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SOURCE LaVERDAD Marketing & Media