Le Vian® Introduces Jewelry Watches for Women

Filling the Gap in Women's Timepieces with a Focus on Chic and Feminine Looks Packed with Innovation

Feb 10, 2016, 15:30 ET from Le Vian Corp.

GREAT NECK, N.Y., Feb. 10, 2016 /PRNewswire/ -- Le Vian, the legendary fine jeweler and luxury brand is bringing sexiness to women's timepieces with two multi-faceted jewelry watches made specifically for women with a focus on chic and feminine looks packed with trendsetting innovation. "The Swiss time industry is a powerhouse when it comes to men's timepieces, but they have neglected women, specifically the ladies diamond fashion jewelry timepiece," explains jewelry designer, Eddie LeVian. To fulfill this overlooked category, the company pulled together its resources, marshaled the family's legendary passion and attention to detail, and created a world-class team, bringing in expert watch designer, Steven Grotell, along with other key industry experts with decades of experience in luxury watches, to create with Eddie LeVian, the designs. "The result of this 2 year project is two new ladies diamond jewelry watches that tell time in a way the Swiss never did," adds LeVian.

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The key to Le Vian's success in this endeavor is creating luxurious diamond studded designs with elements found in the highest end luxury Swiss timepieces.  Priced from $500 to $5000. The collections include the ultra sophisticated Pary and the fashion forward Kelsey Bangle. Le Vian is known for its desirable color combinations, pairing its colored diamonds and gems with luscious flavors of gold. "We are complementing the diamonds in these collections in the same manner as our jewelry with flavors of PVD coated steel like Chocolate, Vanilla, Honey, Blackberry and Strawberry. This application of color, combined with diamonds and innovative design & setting concepts makes them very desirable," says LeVian.

About Le Vian®
The LeVian name has been associated with the world's finest jewelry since the 15th Century. Tasked with safeguarding the incomparable 186-Carat Kohinoor Diamond and other priceless jewels by the Shah of Persia, the family has since built an enviable reputation as jewelers of the highest calibre. In 1950, the late Abdulrahim Ephraim LeVian emigrated from Persia and founded the American division of Le Vian. His passion for colored gemstones resonated through the industry in the 70's, earning him the moniker "King of Turquoise". Never one to rest, he went on to pioneer the use of tanzanite in fine jewelry - establishing the company as a world leader in tanzanite. He was a revered leader in the jewelry industry both in the United States and abroad.

Le Vian is now under the guidance of his sons and daughters, each of who have held a vital role in Le Vian's current stature in the industry. Moossa LeVian, President, brings his passion of gem collection and cutting techniques which began in the 80s when he collected half of the world's finest tanzanite; this was followed by sapphires from Madagascar in the 90s; and natural fancy color Chocolate Diamonds® in 2000.  Larry LeVian, Chairman, has instilled in the company his financial skills and expert leadership allowed the company to grow over the last 36 years which today encompasses the Le Vian Corporate headquarters in Long Island, New York.  Elizabeth LeVian Etessami, Vice President of Merchandising, joined the company in the 80s and is today involved in the product development, design and merchandising. Eddie LeVian, Designer and CEO, joined the company in the 70s and has continued with the family traditions of creating one-of-a-kind pieces that are both contemporary and timeless, fine jewelry designs that are in essence modern day heirlooms.

Today, the fine jewelry House of Le Vian is THE fashion couture fine jeweler of choice crafting a perfect union between two luxury worlds – high style fashion trend forecasting and glamorous handmade fine jewelry designs using rare diamonds and gems.  2015 saw Le Vian expand its horizons even further with the introduction of Le Vian lifestyle accessories, Italian leather handbags, silk scarfs and pashminas with prototypes of shoes and more just steps behind. 

Le Vian designs are loved and collected by a diverse clientele, from young couples buying first rings, to women who gift themselves a new trendsetting design, to billionaire royals investing in high-carat statement pieces, to hundreds of celebrities who choose Le Vian every year for their red carpet appearances at Hollywood award shows, movie premieres and events.  Le Vian® is now a top choice among some of Hollywood's hottest names such as Jennifer Lopez, Gwen Stefani, Bar Paly, Angela Bassett, Gina Rodriguez, and more!

One thing all collectors of Le Vian have in common is a passion for beautiful, expertly made fine jewelry and luxury items. This passion is what drives the company today, building upon a 500-year legacy of artistry and expertise.

Media Contact:
Igor Vander
D'Orazio & Associates
(212) 537-5810

SOURCE Le Vian Corp.