LeadDog Deportes Adds International Soccer Star Rafa Marquez and The Rafa Marquez Foundation as Marketing Client
New Hispanic Marketing Arm of Industry Leader LeadDog Marketing Group to Represent "El Kaiser" in the Fast-Growing Latino Marketplace in the United States
NEW YORK, July 10, 2013 /PRNewswire/ -- LeadDog Deportes, the newly formed Hispanic sports marketing arm of industry leader LeadDog Marketing, today announced that they have signed Mexican soccer star Rafa Marquez to a marketing representation contract. LeadDog Deportes will represent Marquez and The Rafa Marquez Foundation, which helps raise awareness for children's education and health initiatives, on a variety of brand marketing initiatives throughout North America. He is the first client for the newly launched division.
"My respect for Rafa Marquez on the soccer field has been unflinching over the past 15 years, but I am more inspired by the work he's doing off the field with The Rafa Marquez Foundation and look forward to helping him change lives," said Brad Rothenberg, LeadDog Deportes' Managing Director. "It is well documented how quickly the Latin American consumer base is growing in the U.S., and Rafa is in a perfect position to take advantage of that growth."
"I have been impressed with Brad's work in the soccer community for a very long time and am looking forward to working with LeadDog Deportes to identify new brands that can help further our mission," Marquez added. "The Foundation is close to my heart and an important part of giving back to my country. I can't think of a better team to work with to help us grow."
Considered one of the best Mexican soccer players of all time, Rafa Marquez, earned the nickname "El Kaiser," for his excellent defensive skills on the field. Marquez was captain of the Mexican National Team for an unprecedented three World Cups and history will remember him as the first Mexican to win a UEFA championship while he played for F.C. Barcelona. He is currently playing for Club Leon of La Liga MX.
LeadDog Deportes will be seeking marketing partnerships for Marquez in the United States, as well as building a fundraising platform for the Rafa Marquez Foundation, which focuses on improving the lives of Mexico's youth through after school centers teaching health, education and nutrition. The four centers serve meals to nearly 1,000 kids every day. The Foundation was born out of the soccer legend's desire to address the dire education and health needs for Mexican children in 2005.
About LeadDog Deportes and LeadDog Marketing Group, Inc.
LeadDog Deportes is the Hispanic marketing arm of LeadDog Marketing Group, Inc. LeadDog is a 14-year old, 160+ person turnkey marketing solutions agency headquartered in New York City with satellite offices in San Francisco, Los Angeles, Columbus, Boston, and Bogota, Colombia. Named an Inc. 5000 company in 2010, 2011, and 2012 as well as an inaugural Crain's New York Fast 50 company in 2012, LeadDog has been a Promo 100 Agency for seven consecutive years. LeadDog was also named one of the Top 10 Job Creators in the Advertising and Marketing Industry by Inc. magazine in 2012. LeadDog emphasizes the power of the idea, and specializes in brand, cause, sports, food/beverage, and media/entertainment properties. Marquee clients include: Amtrak; Intel; NASCAR; ABC Television; Syfy; World Wrestling Entertainment; The New York Times; Stonyfield; Cognizant Technology Solutions; Memorial Sloan-Kettering Cancer Center; The Nature Conservancy; Susan G. Komen Race for the Cure; and Kohl's. LeadDog is a truly full-service integrated marketing agency with services all under one roof including: experiential marketing, strategic partnerships, design/branding, strategic communications, digital/interactive, social media strategy, and sweepstakes/contests.
For more information, please visit www.leaddogmarketing.com.
About Rafa Marquez Foundation
The Rafa Marquez Foundation promotes the integral development of at-risk children and youth from low income communities with its comprehensive Nutrition, Education and Sport (NED) program. Each day, Fundacion Rafa Marquez serves nearly 1,000 children in its four centers in the Mexican states of Michoacan, Coahuila, and Jalisco. To that end, a fund has been set up with The Resource Foundation to receive donations in support of the NED program. For more information, visit www.resourcefnd.org/rafamarquez or call 1-212-675-6170.
SOURCE LeadDog Deportes
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