LEADER Magazine Exclusive: CoreNet Global Shares Behind the Scenes View of the 'Googleplex;' Internet Giant Mixes Physical Spaces With Teleport Capabilities

Mar 08, 2011, 13:31 ET from CoreNet Global

ATLANTA, March 8, 2011 /PRNewswire-USNewswire/ -- CoreNet Global's LEADER magazine contributing editor David Heaton takes readers on a behind the scenes tour of the "Googleplex," the 9 million-square-foot real estate and workplace infrastructure of Internet behemoth Google, in the March issue out today.

LEADER is the official publication of CoreNet Global, the world's leading professional association for corporate real estate and workplace executives

Google has been rated #1 by Fortune Magazine among companies with the best workplaces.  In the story, Radcliffe debunks the myth about Google preferring to keep its employees on campus, and not supporting or using mobility and telework as part of its mix of flexible workplace practices.

"I believe this is a misconception about our workplace environment – we're actually an incredibly mobile organization," David Radcliffe, vice president, Real Estate and Workplace Services for Google, told Heaton.  "Our employees are empowered to work everywhere, anywhere, at any time," he says. "Everyone has a laptop and smart phone and any other resources they need. We believe you can have a connected work force that has all the tools needed to work anywhere and also have a place or home base you can come back to," he adds. "The main difference is we bring in the importance of 'place' as well."

Google's global reach also requires finding, designing and maintaining workplaces in multiple locations around the world.

Radcliffe, who holds CoreNet Global's prestigious Master of Corporate Real Estate (MCR) designation, extends his focus well beyond Google's corporate campus in Mountain View, Calif.

He outlines the working fabric of the company's worldwide real estate and workplace portfolio totaling up to 9 million square feet, which supports more than 24,000 employees and operates on every continent "except Antarctica," as he relates it to LEADER contributing editor David Heaton. "Where there is internet access, there is Google," Radcliffe notes.

The March edition of LEADER also features advice from Ernst & Young on integrating corporate real estate technology systems with systems deployed by the front-line enterprises of major multinational companies. The collection, management and use of real estate data is emerging as a strategic issue for many corporations faced with changes in lease accounting rules expected to move more than $1.3 trillion back onto corporate balance sheets starting in the year 2013.

Another LEADER feature focused on corporations taking a proactive stance on sustainability practices underscores the heavy price that companies can pay when they are preempted by government regulations. The magazine looks at the United Kingdom's carbon reduction commitment scheme, describing it as "all stick with no carrot."

The March edition also offers helpful advice on lease audit rights for corporate tenants, as well as examining workplace standards in a specially-researched article titled, "Bridging Dilbertville and Virtualtown."

In addition, LEADER also examines the surprisingly robust economies of America's heartland and sheds light on U.S. regions that are striving to create jobs in nanotechnology and green energy.

To view the online version of LEADER Magazine, go to www.corenetglobal.org and click on the magazine cover icon.

CoreNet Global is the world's leading association for corporate real estate (CRE) and workplace professionals, service providers, and economic developers. Nearly 7,000 members, who include 70% of the Fortune 100 and nearly half of the Forbes Global 2000, meet locally, globally and virtually to develop networks, share knowledge, learn and thrive professionally. For more information, visit www.corenetglobal.org.

SOURCE CoreNet Global



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