SAN FRANCISCO, Nov. 19, 2014 /PRNewswire/ -- Leading apparel manufacturer, Byer California, unveiled today its new branded young women's clothing line at ByerCa.com. The company that manufactures some of today's favorite fashion found in major department stores and national chains is introducing its new branded collection under the original Byer California label. Through its online store and soon-to-be-opened retail stores, Byer California offers women affordable on-trend styles. Designed in California, with the support of in-house patternmakers and sample sewers, Byer California is able to execute on its ideas quickly.
"I'm proud of the wholesale business we have created," said Jan Byer, creative director of Byer California. "With more shoppers online, we feel it's a good time to step out and curate our own branded collection. We're adding layers to our core business that will allow us to reach our customers directly and incorporate their feedback into all of our products."
Byer California will offer seasonal items including tops, skirts, pants, and dresses along with essential pieces sold separately or as part of a package and the unique Byer Basics Box. That practical bundle includes everything today's women need to go from a busy work day to a fun night out -- a black skirt, black pant, black blazer and blouse in either white or pink. The Byer Basics Box is attractively packaged and priced at $98. The wide assortment of products will be updated every month to meet constantly evolving fashion needs.
About Byer California:
Byer California, founded by Allan Byer in 1964, is headquartered in San Francisco with offices in Los Angeles, New York and Hong Kong. A leader in the apparel industry, Byer California supplies contemporary women's and girl's sportswear and dresses to leading department stores and national chains, through proprietary, branded and private label distribution.
The 50-year old company is now adding direct-to-consumer e-commerce and retail channels under the original Byer California brand name, marketing on-trend and affordable fashion to today's contemporary customer. For more information on Byer California, visit ByerCa.com.
SOURCE Byer California