Leading Automotive Service and Retail Chain Pep Boys Selects JMPR Public Relations as Agency of Record

WOODLAND HILLS, Calif., Feb. 7, 2011 /PRNewswire/ -- JMPR Public Relations, Inc. announced today that it has been chosen as the agency of record to handle PR outreach and media initiatives for The Pep Boys – Manny, Moe & Jack (NYSE: PBY), the nation's leading automotive aftermarket service and retail chain.

As such, the 2011 media relations program has been initiated in an effort to raise Pep Boys' overall business profile and highlight the company's upcoming 90th anniversary celebration through both traditional and social media channels. JMPR will be primarily responsible for continuing to grow the brand's visibility within the national, regional and local media markets.

JMPR will also work with individual Pep Boys locations to promote their full-service vehicle maintenance and repair capabilities.

"JMPR brings many years of hands-on experience with media relations that will provide an excellent base for our partnership," said Vice President of Marketing, Ron Stoupa. "JMPR's understanding of the media landscape will advance our ability to appeal to everyone, from the most passionate automotive enthusiast to the general consumer. After considering other agency alternatives, we felt they were the best choice for our goals."

"My father used to take me to our local Pep Boys in the early '60s on Saturday mornings," said JMPR President Joseph Molina, who is also often an avid car collector.  "So it is quite exciting for our company to now be associated with such an iconic and historic brand. Ever since my first experience with Manny, Moe & Jack, the Company has stayed with me, as I too inherited the automotive enthusiast gene."

About Pep Boys

Pep Boys has approximately 6,200 service bays within over 620 locations in 35 states and Puerto Rico. Along with its vehicle repair and maintenance capabilities, the Company also serves the commercial auto parts delivery market and is one of the leading sellers of replacement tires in the United States. Customers can find the nearest location by calling 1-800-PEP-BOYS or by visiting http://www.pepboys.com.

About JMPR

JMPR (www.jmprpublicrelations.com) is based in Woodland Hills, Calif. and was founded in 1977.  Its clients, covering a wide variety of automotive, transportation, motorcycle and lifestyle industries, include Bentley Motors, Ducati North America, the Amelia Island Concours d'Elegance, Galpin Motors, Bugatti Automobiles, the Mullin Automotive Museum, Piaggio Aero, Motor Trend Automotive Group, Hurst Performance Vehicles, Meguiar's, Inc. and Airstream Trailers.

SOURCE JMPR Public Relations, Inc.