CHICAGO, April 30, 2015 /PRNewswire/ -- Leading MVPDs partner with advanced TV advertising pioneer Allant to enable independent cross-platform audience management, segmentation and measurement. Allant's Audience Interconnect® platform opens the door for top-tier cable, satellite and telco operators and others to a world of more granular data that puts brands directly in front of their target audiences.
These partnerships are instrumental in moving the industry to audience-based ad standards, which can be applied universally across linear, VOD and online, including national, local and household addressable executions.
"Cross-platform audience segments are the new currency," said Allant's Eric Schmitt, executive vice president of TV and media. "The Audience Interconnect makes it seamless for TV ad sellers and buyers to transact against precise audience segments while delivering precise post-campaign measurement. Allant's standard audience segments enable scalable media buys against a true target audience and reinforce the value of premium TV advertising."
The Allant Audience Interconnect is a cloud-based software-as-a-service data and analytics platform for audience segment definition, campaign planning, addressable execution, and post-campaign measurement. The Audience Interconnect is privacy-safe and designed from the ground up for cross-platform audience-based advertising.
Allant's MVPD customers have used the Audience Interconnect platform to execute targeted and measurable cross-platform campaigns for leading advertisers in categories including automotive, consumer goods, financial services, theatrical, tune-in, telecommunications and political.
The Audience Interconnect is built on privacy-safe data processing, scales to manage audiences of 100MM+ households, and process petabytes of set-top-box, VOD and online ad impression data. Allant technology powers the largest clickstream repositories in the industry.
Additional data points
- Allant is the only advanced TV provider offering unified sell- and buy-side audience-based solutions for audience-based, premium video advertising.
- Allant's unique independent third-party approach to segmentation and measurement leverages a best-of-breed library of third-party data sources.
- Allant's solutions are built cross-platform from the ground up to enable linear, VOD and online premium ad campaigns across MVPDs.