Leading Daily Deal Site for Women Launches in Boston

BOSTON, April 14, 2011 /PRNewswire/ -- Today CoupTessa.com, the daily indulgence site for women, announced its plans to launch in Boston, MA come May 2011.  

CoupTessa is among the number of innovative ecommerce sites that are redefining the face of convenience, ease and utility when it comes to online purchasing. By leveraging the concept of collective buying, CoupTessa offers 50-90% off of a variety of female-oriented places, services and activities in one's respective city.

With the rise of the group-buying model, successful businessman David Horn (who has been the subject of articles in such publications as Fortune, Forbes, The Wall Street Journal) and his business partner Francisco Gonzalez (founder of the acclaimed airline seat map guide seatmaestro.com) launched CoupTessa in South Florida in late 2010.  

"As one of the largest cities on the East Coast and with its coveted demographic, Boston was the natural next step for our company, " explains Horn. "Boston is filled with urbane women of impressive professional as well as educational backgrounds.  These women are inspired by the many choices they have when looking for things to do, from theater and museums to great restaurants and sporting/ fitness events. Additionally, Boston uniquely combines the sophistication of all the country's biggest cities, with the fun of a college town combined with that of a major city. "

CoupTessa has built a vast and loyal following in South Florida, not only among consumers, but merchants as well.

"Of the over 400 deals I sold through CoupTessa, 44% have become returning customers," says Sabrina Badeaux of the recently opened Chez Badeaux salon on South Beach. "CoupTessa has virtually changed our business."

Such testimonials and its positive influence in the market has earned CoupTessa a number of notable press features, including front-page coverage in the Miami Herald newspaper.

Not only does the site differ from other "daily deal" sites with its female focused niche, but it also has handy iPhone/Android applications and a savvy rating feature entitled "Tessa-monials", a platform on which subscribers share their thoughts and stories on their experiences.

ABOUT COUPTESSA

Established by distinguished entrepreneurs David B. Horn and Francisco Gonzalez, CoupTessa is among the first virtual daily indulgence services aimed at women. CoupTessa provides steep discounts for restaurants, theaters, spas, special events and more on a daily basis, allowing women to fully enjoy their respective cities. CoupTessa represents the 'might of many women', harnessing the power of collective buying to create major savings. Currently, CoupTessa only services South Florida; however, both Gonzalez and Horn seek to expand the brand globally. 

DAVID B. HORN

David B. Horn has had a distinguished 40-year business career. He currently serves as a private advisor to substantial families in Europe, Asia, Mexico, and New York and to several global investment management firms. A frequent national speaker and published writer, Mr. Horn has been the subject of articles in Fortune, Forbes, The Wall Street Journal, Worth Magazine, and The New York Times. Previous positions and ventures include: co-founder and Chief Executive Officer of Graystone Partners (a $4.4 billion AUM consulting firm purchased by Morgan Stanley in 1999), managing Director of Morgan Stanley and Head of Global Private Client Marketing and Global Senior Relationship Management of the firm's largest private clients, and sitting on the Private Wealth Management Executive and Operating Committees.

FRANCISCO GONZALEZ

Following his graduate studies in the United States, Francisco Gonzalez moved from his home in Spain to Romania where he created a group of several real estate companies focusing on land acquisition, urban planning and property development.  Prior to his real estate business, Mr. Gonzalez founded and continues to run www.seatmaestro.com, which has recently been featured in USATODAY.  Other credentials include working in the investment-banking firm of Morgan Stanley in London and the Purchasing Department of Volkswagen, working side by side with Vice-President D. Ignacio Lopez de Arriortua in Wolfsburg, Germany.

SOURCE CoupTessa.com