Leading E-Marketing Solution Provider Peer360 Launches New Brand Ambassador Tools

CROMWELL, Conn., Jan. 24, 2011 /PRNewswire/ -- Peer360™, an e-marketing solution provider and creator of the Peer360 suite of email marketing tools, is excited to announce the launch of its Brand Ambassador tools. These effective and powerful viral marketing tools create an adjunct, online sales force of Brand Ambassadors, a group of customers recruited to promote products, brands or services through social recommendations. The Peer360 Brand Ambassador program is designed to take word-of-mouth marketing to the next level and rapidly build brand loyalty, trust and profits for companies who are eager to target a key audience.

Brand Ambassadors act as advocates of a brand and represent a network of motivated, passionate and well-connected people who are engaged in ongoing "missions."  Through these "missions," the Brand Ambassadors actively promote, recommend and refer a company's products, brands or services to their vast network of friends, family, coworkers, and connections using messages that are consistent with the brand's voice.  Ambassadors receive access to Peer360's simple yet robust platform and tools.  Using these tools, Ambassadors refer friends using a unique code and/or referral link assigned specifically to them.  Through this code and/or referral link, the system is able to track the entire process, credit the Brand Ambassadors appropriately for purchases their connections make, and reward them for their loyalty.

"Our unique Peer360 Brand Ambassador program energizes and extends social media use and viral marketing strategies -- stimulating both online and offline conversations. We also organize fan bases to drive consumer loyalty, expand relationships and generate online chatter," said Bryn Tindall, CEO of Peer360.  "Additionally, the Brand Ambassador tools are a great way to help our customers maximize their marketing budget."  

The Brand Ambassador program includes a series of dynamic tools designed to deliver personalized messages that drive traffic as well as generate positive social recommendations about the brand.  Examples of the tools include, but are not limited to:

• Assets – printable flyers, customizable business cards, promotional item request forms
• Social Media – Facebook posts, viral videos (dynamic), Twitter, Blogs and more
• Email / Mobile Marketing – unique Tell-A-Friend emails, text messages and more
• Custom Landing Pages – ability to generate dynamic content landing pages tied to established APIs (e.g., Amazon.com, Half.com)

Additionally, the information-rich, backend database allows clients the opportunity to segment, target and communicate with Ambassadors based on a variety of touch points, such as:

• Contact Information – Full name, mailing address, email and mobile phone
• Social Media Influence – Facebook ID, LinkedIn profile, Twitter ID, etc.
• Education Level – Name of school, school location, major, year of school and affiliations (e.g., organization involvement)
• Household Information – Education, salary, age, career, job title, etc.

Horizon Marketing Group, the parent company of Peer360, currently has many clients leveraging the Brand Ambassador platform in a variety of programming languages (e.g., PHP, .ASP).  Clients range from online services providers, pharmaceutical companies, packaged goods and utility service providers.

"Since launching our Brand Ambassador program, Chegg Champions, with Horizon Marketing Group, we have organically grown beyond 35,000 passionate collegiate students at over 3,500 colleges and universities across the United States," stated Tina Couch, Vice President of Public Relations of Chegg.com. "These passionate students have not only helped drive brand awareness but also helped contribute to significant revenue for us."

Peer360's full array of integrated solutions extends to mobile, social media and online arenas. Peer360 solutions are currently used in 40 countries in 19 languages. Clients include Harley-Davidson, General Electric, Nokia, Heineken, Chegg, Jeppesen, Dunkin' Brands, Rimmel London and Wrigley, among others.

About Peer360:

Peer360, a member of the Horizon Marketing Group (HMG) family of companies, is a leading email marketing and communications provider. Peer360 delivers innovative marketing solutions to clients in 40 countries using 19 languages. HMG's network of branded companies provides advertising, social media, email, corporate communications, strategic media planning and buying, technology solutions, mobile marketing, website development, video and interactive media services, search marketing and public relations/ ePR / ORM to clients across the globe. HMG's family of companies includes Horizon Interactive, Vanguard Financial Consulting, Peer360, Horizon Connect, School Dismissal Manager and Divide the Ride. To learn more, please visit: www.hmgcompany.com.

SOURCE Horizon Marketing Group, Inc.