Mobile Broadband Service Takes Off In Middle East
TORONTO, Jan. 21 /PRNewswire-FirstCall/ - Redknee (TSX: RKN), a leading provider of business-critical software and solutions for communications service providers, is pleased to announce that a leading service provider in the Middle East and Africa has increased its investment in Redknee's data rating and charging solution driven by the continued strong growth in demand for its mobile broadband services. This expansion effort has more than doubled the operator's data charging capacity and equips it with the ability to provide its data services to a larger subscriber base. This is one of many EMEA operators leveraging Redknee's systems to support their mobile broadband growth strategy.
Since the operator launched its mobile broadband services, the demand has significantly outpaced original projections. According to Informa Telecoms & Media, current industry projections for the Middle East see mobile data revenues growing by 118 per cent between 2007 and 2012. As a result of innovative new offerings such as prepaid mobile broadband, service uptake has been dramatic and the network service provider needed to plan ahead for future growth.
By leveraging Redknee's scalable Next Generation Rating and Charging (NGRC), the service provider is able to manage the rating and charging of all its data services, and offer a better subscriber experience by enabling innovative service bundles and transparent pricing options that allow their customers to track their spending in real-time. The service provider's mobile broadband service, for example, enables subscribers to be notified of the associated costs so that they can agree to the charges before they receive the actual service, giving them full control and visibility of their mobile experience, including pricing and payment options. The increased transparency and control over their service usage and expenditures has been a key factor in the success of the operator's mobile broadband offering.
"Redknee supports an increasing number of successful mobile service providers in implementing their mobile broadband growth strategy. Redknee's next generation data rating and charging systems enable the delivery of popular, easy to understand mobile subscriber bundles and plans. Redknee is pleased to be able to support this operator group from our new regional centre in Lebanon, especially as we expand this relationship and help prepare for further growth throughout the region." Lucas Skoczkowski, Redknee's CEO, commented. "At Redknee, we are continuing to take market share in the real-time rating and charging of data services and in the turnkey converged billing market, which is in line with our growth strategy."
About Redknee's Next Generation Rating and Charging
Redknee's Next Generation Rating & Charging (NGRC) solution is a proven and patented real-time rating, charging, and policy management solution for mobile data services. It offers communications service providers the flexibility and scalability to launch new services, while creating new revenue streams based on diverse pricing options for both prepaid and postpaid subscribers. NGRC enables operators to rate and charge for all their data services, including in-demand offerings such as mobile broadband and mobile TV, helping them to monetize these new services and drive ARPU growth. It gives service providers the flexibility to charge for these services in ways that work best for their subscribers, whether prepaid, postpaid, or a hybrid of both - and based on time or bandwidth consumed. Redknee Next Generation Rating and Charging offers service providers a flexible and highly scalable solution that seamlessly integrates into existing systems, maximizing the current network infrastructure and differentiating its services from the competition.
Redknee is a leading global provider of innovative communication software products, solutions and services. Redknee's award-winning solutions enable operators to monetize the value of each subscriber transaction while personalizing the subscriber experience to meet mainstream, niche and individual market segment requirements. Redknee's revenue generating solutions provide advanced converged billing, rating, charging and policy for voice, messaging and new generation data services to over 70 network operators in over 50 countries. Established in 1999, Redknee Solutions Inc. (TSX: RKN) is the parent of the wholly-owned operating subsidiary Redknee Inc. and its various subsidiaries. References to Redknee refer to the combined operations of those entities. For more information, visit www.redknee.com.
SOURCE Redknee Solutions Inc.