NEW YORK, March 17, 2016 /PRNewswire/ -- Gaïatrend, a well-established company in the electronic cigarette industry and the leading manufacturer of e-liquids in France, announced today the company's expansion to the United States. Gaïatrend USA will be launching the company's leading brand, Alfaliquid, in the U.S. to grow the brand internationally and mark its entry into the North American marketplace. Industry veteran and executive Arnaud Dumas de Rauly partnered to lead Gaïatrend USA's development as President.
Currently commanding more than 50 percent of the e-liquid market in France, Alfaliquid's early success in Europe can be attributed to the brand's extensive variety of unique, quality e-liquid flavors and the company's commitment to health and safety regulations for each stage of production. The company will initially be rolling out 15 flavors in the U.S. market across Alfaliquid's three e-liquid collections: Heritage, Harvest and Reserve. Understanding the importance of transparency, particularly in an unregulated U.S. industry, Alfaliquid will also work to educate consumers about e-liquids and their ingredients as they have done successfully in France.
Arnaud Dumas de Rauly is the former President of FIVAPE, a European vaping trade association, now serving as the organization's Secretary General for International Relations and is also a board member of the Vapor Technology Association, currently serving as Treasurer. Arnaud also plays an integral role in the development of industry standards as a founding member of the AFNOR (French Standards Body) technical committee on Vaping and Vapor Products, current member of the CEN (European Standards Body), and current member of the ISO (International Standards Organization). He frequently serves as a keynote speaker at international vaping shows across the globe.
"We are thrilled to announce Gaïatrend's expansion to the U.S.," said Arnaud Dumas de Rauly, President of Gaïatrend USA. "With the advent of a real vaping culture across the globe, we see tremendous opportunity for Alfaliquid in the U.S. Alfaliquid has set the industry standard in Europe through quality and innovation, and we look forward to introducing our e-liquid products to adult consumers in the states. With our expansion to the U.S., we will also work to educate adult consumers about e-liquids and their ingredients, as well as the importance of health and safety standards."
Alfaliquid e-liquids are manufactured by Gaïatrend in the French region of Lorraine. The 75,000 square foot Gaïatrend manufacturing facility is specifically dedicated to the manufacturing of its e-liquids with state-of-the-art equipment. For more information about Alfaliquid and the company's product offerings, please visit www.gaiatrendusa.com.
Created in 2008 in the French Lorraine region, Gaïatrend specializes in creating, producing and distributing premium French e-liquids by the Martzels. This family owned business was founded on two basics values: respecting health and respecting nature. Hence the name in reference to "Gaïa", the mythological god often called Mother Earth. With around one hundred flavors of e-liquids, Gaïatrend's leading brand Alfaliquid offers an e-liquid for everyone – from beginner vapers to more experienced users.