Leading Gaming Company, Aristocrat Technologies, Selects MicroStrategy Business Intelligence Platform for Enhanced Reporting and Analytics

MCLEAN, Va., May 24 /PRNewswire-FirstCall/ -- MicroStrategy® Incorporated (Nasdaq: MSTR), a leading worldwide provider of business intelligence (BI) software, today announced that Aristocrat Technologies, Inc. has selected MicroStrategy's business intelligence platform to provide enhanced reporting and data analysis for its Oasis 360™ casino management system. Aristocrat Technologies Inc., a subsidiary of Aristocrat Leisure Limited (ASX: ALL), offers the most widely-used casino management system in North America, serving more than 270 casinos.

Aristocrat plans to use MicroStrategy for reporting, interactive dashboards, and predictive modeling to provide casinos operators with detailed insights into how patrons interact on the casino floor. Casino executives and personnel across marketing, slots, and IT will be able to analyze large amounts of data from the casino enterprise to interpret patron behaviors, activities, and habits down to a granular level of detail.  Following an extensive review of business intelligence products, Aristocrat selected MicroStrategy because of its data scalability, ease-of-use for a diverse user population, and dashboards with interactive data visualizations for rapid insights, online and offline.  

"MicroStrategy's long history and devotion to producing world-class business intelligence technology provided us with extreme confidence that we are making the right decision for our casino partners," said Nick Khin, President of Aristocrat Technologies. "MicroStrategy's interactive dashboards with advanced data visualizations will allow our clients to view complex data in an easily understood and graphically appealing manner to improve decision-making. In addition, we look forward to implementing MicroStrategy's Mobile BI on the BlackBerry, iPhone, and iPad, which will give our customers far greater flexibility in business intelligence than is currently available today."  

"We are delighted that Aristocrat, a leader in the gaming industry, has selected MicroStrategy to support its casino management system," said Sanju Bansal, MicroStrategy COO. "MicroStrategy's highly scalable platform, at-a-glance dashboards, and flexible pricing for OEM partners are an excellent fit for Aristocrat to provide its casino operators with a best-in-class solution at an attractive price point."

Learn more about MicroStrategy and Aristocrat at the Gaming Technology Summit, May 25-26, 2010 in Las Vegas.

About Aristocrat Technologies

Aristocrat Technologies Inc. is a subsidiary of Aristocrat Leisure Limited (ASX: ALL), a leading global provider of gaming solutions. The Company is licensed by over two hundred regulators and its products and services are available in over ninety countries around the world. Aristocrat offers a diverse range of products and services including electronic gaming machines, interactive video terminal systems, and casino management systems. For further information visit the company's website at www.aristocratgaming.com.

About MicroStrategy

Founded in 1989, MicroStrategy is a global leader in business intelligence (BI) technology.  MicroStrategy provides integrated reporting, analysis, and monitoring software that helps leading organizations worldwide make better business decisions every day.  Companies choose MicroStrategy for its ease-of-use, sophisticated analytics, and superior data and user scalability. MicroStrategy offers free reporting software that can be downloaded from its website, http://www.microstrategy.com/freereportingsoftware. More information about MicroStrategy (Nasdaq: MSTR) is available at www.microstrategy.com.

MicroStrategy and MicroStrategy Business Intelligence Platform are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries.  Aristocrat and Oasis 360 are either trademarks or registered trademarks of Aristocrat Technologies Australia Pty Ltd in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

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SOURCE MicroStrategy Incorporated