Leading Global Manufacturer NBTY, Inc. Launches Nature's Origin® A Non-GMO, Non-Irradiated, Gluten-Free Supplement Line

RONKONKOMA, N.Y., April 22, 2014 /PRNewswire/ -- NBTY, Inc., a leading global manufacturer and distributor of high-quality vitamins and nutritional supplements, introduces Nature's Origin®, its first complete line of vitamins, minerals and herbal supplements that are free from ingredients made with GMOs, preservatives, gluten and irradiation. The nutritional supplements, optimized for maximum purity and potency, are available in the United States online and direct to consumers at http://www.naturesorigin.com.

"We are proud to be producing and delivering vitamins and supplements of superior pureness and potency that address consumers needs," said Peter Shapiro, president Nature's Origin. "Over 50 percent of American adults take vitamins and supplements, indicating their commitment to better health, and we've created a line of products they can feel truly good about taking every day."

"Just as important to know what kind of meat you're eating, what kind of dairy you're buying, and where your fruits and vegetables come from, it's equally important to know that the vitamins, minerals and supplements that you consume have a higher set of standards," said Brooke Alpert*, M.S., R.D., C.D.N., a nationally recognized nutrition expert and author. She is the founder of B Nutritious, www.b-nutritious.com and regards nutritional supplements as a "daily safety net" to provide nutrients often lacking in individual's food choices or nutrients that are too hard to get from regular eating habits.

Why Non-GMO Vitamins and Supplements

"Vitamins and other dietary ingredients alone typically do not contain nor are derived from Genetically Modified Organisms (GMOs). We've gone to the sources to ensure the lack of GMO's to eliminate any confusion," said Eric Nardulli, Vice President of Product Development at NBTY.

Nature's Origin complete line of quality supplements supply vitamins, minerals and herbs sourced from pristine environments and comprised of pure and clean ingredients. Many contain elemental ingredients found in food and have been formed using traditional botanicals. The line was developed by scientists and regulatory and quality specialists at NBTY and covers a range of health goals:

• Nature's Origin Joint & Body Health. Compounds that nourish the musculoskeletal system including joints, bones and the nervous system.
• Nature's Origin Cardio Health. As a complement to a heart healthy lifestyle, these supplements supply some of the best compounds for supporting circulation, heart health and cardiac energy.
• Nature's Origin Healthy Aging. Clean, pure and premium quality healthy aging compounds revitalize nutritional wellness to support brain health, eye health, and digestive health. Antioxidant supplements help fight the cell-damaging effect of free radicals.
• Nature's Origin Women & Men's Health. Vitamins and supplement formulas supply traditional herbs and vitamins carefully calibrated for women's and men's distinct needs.
• Nature's Origin Living Well. Herbal supplements and bioactive botanicals offer pure, active support for overall wellness. These contain a dynamic complex of traditional wellness herbs and advanced compounds, many developed from ancient traditions.

Non-Irradiated Ingredients Tested to Guarantee Safety

The Nature's Origin line is also guaranteed to be free of irradiated ingredients. Irradiation uses high-doses of radiant energy to destroy pathogens that may be found in foods.

"Irradiation is a significant scientific advancement for food safety and shelf life, but for those who prefer a back-to-basic approach, we have chosen to produce Nature's Origin using non-irradiated ingredients," said Nardulli.

The raw ingredients in Nature's Origin supplements are tested with advanced microbiological technologies to ensure that they are free of potentially harmful pathogens.

Gluten May Lurk in Vitamins and Supplements

Because of the way vitamins and supplements are manufactured, gluten, commonly found in grains, may be found in some dietary supplements, though its presence is hidden. For the gluten sensitive, the presence of gluten in the gut may be associated with reduced absorption of vitamins and minerals. Many of Nature's Origin's ingredients are naturally gluten-free; in addition the line has been developed to ensure that all of the ingredients are gluten-free, eliminating any potential concern.

Nature's Origin is exclusively available at www.NaturesOrigin.com.

About NATURE'S ORIGIN

Nature's Origin is a complete vitamin and supplement line that simplifies supplementation by taking nutritional health back to basics to mirror nature's wholesome goodness. Every Nature's Origin supplement supplies high quality nutrition without any genetic modification and is non-irradiated and free of gluten, preservatives and artificial flavors. Each supplement is clean and pure, and manufactured to industry-leading standards for quality and for maximum potency. http://www.naturesorigin.com.

About NBTY
NBTY is the leading vertically integrated manufacturer, marketer, distributor and retailer of high-quality vitamins, nutritional supplements and related products in the United States, with operations worldwide. NBTY currently markets over 22,000 SKUs under many brands, including Nature's Bounty®, Sundown®, American Health®, Ester-C®, Solgar®, MET-Rx®, Pure Protein®, Balance Bar®, Osteo Bi-Flex®, SISU®, Rexall®, Body Fortress®,  Puritan's Pride®, Vitamin World®, Holland & Barrett®, GNC® (UK), Physiologics®, and  De Tuinen®. For more information please visit www.nbty.com.

*Brooke Alpert is a paid endorser of Nature's Origin

http://www.nytimes.com/2013/07/28/science/strong-support-for-labeling-modified-foods.html?_r=0

CONTACT
Bonnie Morris
Emily Lawi
[email protected] 
914-500-5150

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SOURCE NBTY, Inc.