Leading Mobile Ad Platform Guohe Ad Releases First Mobile Ad Infographics for China

BEIJING, Aug. 25, 2011 /PRNewswire/ -- China's largest mobile ad mediation platform, Guohe Ad, today released the first infographics for the rapidly growing China mobile ad market.

The infographics depict important data points of the emerging China mobile ad market in the first half of 2011. As smartphones like iPhone and Android phones quickly get adopted by millions of users in China, advertising on mobile phones is becoming an increasingly efficient approach to engage with China's young affluent consumers. In the infographics, Guohe demonstrates that mobile ads are received primarily in the hours after lunch or dinner with a high engagement ratio.

"We believe that there is a prime time for mobile advertising, like the one on TV," said Marketing Director of Guohe Ad, Ron Zhang. "We also noticed that mobile advertising can be a strong addition to social / location-based campaigns in terms of time coverage. We have made such recommendations to our clients to strategize and integrate their social and mobile marketing campaigns to maximize their results."  

The infographics were extracted from billions of data points which Guohe has built from its ad mediation platform. "We look at this data everyday trying to understand the development of the eco-system and to improve our product and technology," said Director of Product and Technology at Guohe Ad, Daniel Chen. "It is critical that we open access to this research to help foster the growth and further identify patterns that will be valuable to the entire mobile advertising industry." Guohe has partnered with 13 major ad networks globally to date and is planning to expand its service to provide better coverage.

The patterns presented in Guohe's data research are not uniquely applicable to the China mobile ad market. Global publishers and advertisers could learn from the trends in China and make calibrated decisions for their own mobile ad plans by leveraging sophisticated targeting and format options provided by mobile ad platforms to increase accuracy and audience engagement.  Excerpts from some of the findings are available here: http://blog.guohead.com/china-mobile-ad-market-deep-dive/.  

"One trend we have been looking at very closely is the mobile ad spending from brand advertisers," said Zhang. "Most buys have been from the technology industry or small businesses previously. We want to provide the data transparency to help brand advertisers to make their decisions."

Guohe has partnered with iResearch, a leading market research firm, in China on mobile ad data analytics. "We are excited to work with Guohe team to identify the key trends of the fastest-growing mobile ad market and look forward to more data report releases in the near future," said Cindy Wang, Research Director at iResearch.

About Guohe

Guohe is the leading mobile ad technology platform focusing in providing the most innovative solutions of advertisers and developers. It currently provides ad mediation, yield optimization, ad serving and data metrics services to thousands of app developers and brand advertisers. Since its first launch in January 2011, Guohe has covered more than 10 million Android and iOS-based smartphones and delivered over a billion ad impressions.

SOURCE Guohe Ad