Leading online lighting distributor announces enhanced mobile shopping experience.

Nov 14, 2013, 09:46 ET from Bulbs.com

WORCESTER, Mass., Nov. 14, 2013 /PRNewswire/ -- Bulbs.com, one of the largest online distributors of replacement lighting announces its enhanced mobile shopping experience for consumers.

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In response to the quickly growing mobile market, Bulbs.com has completed its first phase of mobile website solutions for commercial and residential customers.  The Ecommerce Company incorporated "responsive" mobile-ready website design to allow users a seamless experience, whether they are viewing from a desktop, laptop, iPad or smartphone.  The second phase of mobile enhancements will include additional tablet devices.

As the number of mobile devices is paced to exceed population, the adoption of responsive mobile web design is essential for businesses seeking to increase traffic and sales. Responsive mobile website design adjusts the layout of web page content to fit the device the page is being viewed on. "Our customers need their shopping experience to seamlessly translate to mobile screens, while maintaining the same Web address or URL, regardless of their device" says Gregg Walker VP of Technology.

Bulbs.com shoppers will also be able to access unique web site shopping features on their mobile devices like BulbFinder, a shopping assistant tool that enables users to shop by shape and BulbTrack®, a personalized shopping list feature that allows shoppers to quickly and easily access products they have ordered in the past or products they plan to purchase in the future.  Bulbs.com is already planning its next phase of enhanced mobile shopping solutions that is scheduled for launch by Q2 of 2014.

About Bulbs.com

Bulbs.com, headquartered in Worcester, Mass., is a leading online lighting supplier. Established in August 1999, Bulbs.com provides lighting products to over 125,000 commercial customers operating across 300,000 locations in the hospitality, retail, property-management, healthcare, manufacturing and municipal sectors. For more information, visit www.Bulbs.com.

SOURCE Bulbs.com