Leading Photobook Company Announces Consulting Partnership With Best-Selling Photographer Rick Smolan

NEW YORK, March 11 /PRNewswire/ -- Photobook industry leader MyPublisher announced today the addition of famed storytelling photographer Rick Smolan to its editorial team.

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Smolan joins MyPublisher as a consulting editor. He will advise the company on trends in consumer and professional photography and digital technology. Also, Smolan will counsel MyPublisher on selecting user-generated content to be displayed at www.mypublisher.com. In addition to his work as consulting editor, Smolan will create a Photobook including some of his favorite photographs to display on the MyPublisher website.

"Rick knows everybody in the photography world, both on the technological side and on the artistic side. He has his ear to the ground and can give us information that no one else has access to," said Carl Navarre, CEO and founder of MyPublisher.

Smolan added: "Professional photographers don't make 4x6 prints anymore - they make complete Photobooks that tell the story of their vacation or their wedding or their daughter's magical fifth birthday party.  MyPublisher was the company that launched this entire new trend and many professional photographers, including myself, believe they offer the best software, the best product, and the best customer service. I am honored and excited to be working with MyPublisher because I passionately believe this is the future of photography and I want to see it continue to grow."

Smolan, a former Time, Life and National Geographic photographer, is best known as the creator of the Day in the Life and America 24/7 series. He is president of Against All Odds Productions, which specializes in the design and execution of large-scale global projects that combine compelling storytelling with state-of-the-art technology. Many of his books have appeared on the New York Times best-seller lists and have also appeared on the covers of Time, Newsweek, Fortune and U.S. News and World Report. More than five million of Smolan's books adorn coffee tables around the world; titles include The Obama Time Capsule, Blue Planet Run, America at Home, UK at Home, 24 Hours in Cyberspace, The Power to Heal, Passage to Vietnam, One Digital Day, and From Alice to Ocean.

ABOUT MYPUBLISHER, INC.

Since inventing and launching the first photobooks in 1995, MyPublisher has established itself as the industry leader in custom photobook software, bookstore quality printing and superior customer service.  MyPublisher has sold and shipped more than five million PhotoBooks since 2002.  In 2009 alone, MyPublisher experienced 10 million visitors to its Web site and more than two million downloads of its software. MyPublisher's philosophy is simple - provide customers with intuitive, easy-to-use PhotoBook-making software, give them end-to-end customer support, and deliver a finished book of superb workmanship.  MyPublisher's most popular product, a Classic hardcover PhotoBook, starts at just $26.99.  To get more information and to download the free software, visit www.mypublisher.com or call the Expert Help Line at 1-877-411-6978.

SOURCE MyPublisher, Inc.