Leading Real Estate Enterprises Polarize in Sales Performance; Evergrande Increases by 15.8% in April Against the Tendency

May 08, 2013, 06:31 ET from Sina Leju

BEIJING, May 8, 2013 /PRNewswire/ -- On May 7, Evergrande released its brief report on sales performance. An original report by Sina Leju follows:

As the data showed, in April, Evergrande achieved 7.26 billion RMB as sales volume, up 15.8% month-on-month; it sold totally 1.097 million square meters of real estate, up 10.9% month-on-month. From January to April, the gross number of Evergrande's real estate projects on sale was 188, and the accumulative sales volume was up to 24.98 billion RMB, up 51.9% year-on-year; the accumulative sales area was totaled to 3.936 million square meters, up 46.9% year-on-year.

In addition, several real estate enterprises successively released their performance results in April. An insider said that the current situation of the real estate market was not so optimistic. Furthermore, there are signs that the real estate market within China has already entered into the "post-times of the five national rules for restricting housing prices". According to the surveys conducted by several organizations, the demand overdraft has already appeared in the real estate market after the huge trading volume in March, and the sales performance of most of large real estate enterprises decreased month-on-month.

Fitch Ratings, an international rating institution, released a research report recently, which pointed out that the policy for regulating the real estate market issued by the State Council on March 1 would intensify the degree of polarization among large developers. As the data showed, in April, the sales volume of Hopson Development was 0.86 billion RMB, down over 20% month-on-month; the sales volume of Beijing Capital Land Limited was 0.91 billion RMB, down almost 20% month-on-month. It is noteworthy that the sales area of Vanke, a leading real estate enterprise, was 1.107 million square meters in April, and the sales volume was 12.38 billion RMB, down 12.97% and 18.55% respectively month-on-month.

However, Evergrande is quite different from other peers. Based on the sales strategy of "Fluctuating along with market changes", Evergrande scientifically masters the sales pace and reasonably adjusts the number of properties for sale, which makes its sales area and sales volume increase in such a recessive situation, and further solidifies its market share. In addition, R&F Properties also gained profits in sales. In April, the sales volume of R&F Properties was about 3.721 billion RMB, and the gross sales area was about 331.6 thousand square meters, up 8.4% and 10.1% respectively month-on-month.

Guotai Junan Securities released a research report to show that the new Five National Rules for regulating housing prices may affect property sales this year, and market liquidity may be tightened by the government. The number of qualified buyers may decrease, which may also influence domestic property sales.

According to the abovementioned report, although the new regulating policies may affect property sales, such leading real estate enterprises as Evergrande may benefit from the integration of the real estate market and strong rigid demand, which will make it become the prime choice for buyers this year.

As the insider said, the Five National Rules for regulating housing prices was restated to implement the regulating policies with limiting purchase and loans as the core, and clearly requires that every local government shall improve and strictly implement the measures for limiting purchase of commodity housing, resolutely fight against housing purchases for investment and speculative purposes, and fully meet the rigid demand.


SOURCE Sina Leju