Leading Skin Expert's Number One New Year's Resolution for Soft Skin: Use AmLactin® Moisturizing Body Lotion

MAPLE GROVE, Minn., Jan. 13, 2011 /PRNewswire/ -- Are you ready to ring in the New Year with a resolution to treat your skin like a rock star all year long? Leading dermatologist Dr. Alan Fleischer, professor and chair of the department of dermatology at Wake Forest University School of Medicine, recommends using a moisturizer containing 12% lactic acid, such as AmLactin® Moisturizing Body Lotion, to help return dry skin to its healthy, natural state. Lactic acid is an alpha-hydroxy acid that gently exfoliates and intensely hydrates rough, dry skin.

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"Many people are not aware that moisturizers with lactic acid, like AmLactin®, have the dual benefit of exfoliating and moisturizing. When applied twice a day, I have seen lactic acid help replenish moisture and improve the skin's overall appearance," said Dr. Fleischer. "The start of a new year is the perfect time to make a resolution to pamper your skin on a daily basis with a great moisturizer like AmLactin®."

In addition to being affected by seasonal weather changes, dry skin can occur at any time in life due to aging, harsh soaps or detergents. It can also be associated with a skin condition called Keratosis Pilaris (KP). According to the American Academy of Dermatology, approximately 40 percent of the population may have KP. Sufferers may experience a higher incidence of outbreaks of dry skin associated with KP in cold weather due to harsh, dry conditions.

About Keratosis Pilaris (KP)

People with KP may experience flesh-colored or red bumps around hair follicles on the upper arms, thighs, buttocks and cheeks, along with extremely rough, dry skin. There is no cure for KP, and its cause remains unknown; however, it tends to run in families. It is important to be aware that other medical conditions can mimic KP, so people with these symptoms should visit a doctor or dermatologist to confirm a diagnosis.

About the AmLactin® Family of Moisturizers

The AmLactin® family of moisturizers is ideal for managing a variety of dry skin conditions including dry skin associated with KP. Every AmLactin® product is formulated with emollient and humectant ingredients plus a potent alpha-hydroxy acid therapy to exfoliate and hydrate skin, leaving it soft and smooth. The line includes AmLactin® Moisturizing Body Lotion, AmLactin® Moisturizing Body Cream, AmLactin XL® for severe, dry skin and AmLactin® Foot Cream Therapy.

AmLactin XL® Moisturizing Lotion contains the unique (patent-pending) ULTRAPLEX® formula, which is an extra-strength blend of three lactic acid alpha-hydroxy moisturizers. AmLactin XL® is a clinically proven, superior moisturizer to 40% urea cream and 12% ammonium lactate lotion for severe dry skin.

All AmLactin® products are available without a prescription at www.drugstore.com and fine retailers nationwide. For more information, including directions for use and cautions, visit www.amlactin.com where you can also search the store locator to find a store where AmLactin® can be purchased and to download valuable coupons. For tips on managing dry skin associated with Keratosis Pilaris and to watch a video on "How Lactic Acid Works," visit www.littleredbumps.com.

Littleredbumps.com and the AmLactin® family of moisturizers are not intended to diagnose, treat, cure or prevent any medical condition. Some skin conditions may be worsened by moisturizers, so people should always follow their doctors' skin care recommendations.

Upsher-Smith

Upsher-Smith Laboratories, Inc. is a rapidly-growing pharmaceutical company that manufactures and markets both prescription and consumer products. Upsher-Smith prides itself on providing safe, effective and economical therapies to the ever-challenged healthcare environment. For more information, visit www.upsher-smith.com.

SOURCE AmLactin