Leading unified enterprise social media platform continues global expansion through collaboration with cutting-edge Latin America marketing tech firm

USA - English

• Latin America - español

NEW YORK, Sept. 25, 2014 /PRNewswire/ -- Tracx, the leading next-generation unified enterprise social media platform, announces its collaboration with The Influence, a marketing tech store for Latin American agencies and brands. The collaboration increases Tracx's global expansion into Latin America.

"Latin America is one of the fastest evolving markets for social media adoption and has spurred the need for powerful measurement and analytics," Jamie Warner, who leads client growth in Latin America.  "This relationship between Tracx and The Influence brings our next-generation social media analytics, engagement, and monetization platform to the region's leading brands and agencies quickly."

The collaboration between Tracx and The Influence originated out of a common goal to provide industry-leading social listening, engagement, and management through a single unified platform to the under-served Latin American market. Due to Tracx's focus on data integrity and analytics and The influence's ability to locally service eight key territories, The Influence was able to produce immediate success by bringing in clients from Mexico and Central America.

"This region is very diverse, each country has its own idiosyncrasies. As we reviewed numerous platforms, Tracx dominated across many key areas necessary for our clients," Eduardo Benchoam, CEO at The Influence. "Tracx's ability to dive deeper into the data than other platforms and their unique street-level heat-mapping provided the granular detail we were looking for to provide the best service possible to our clients in each country, while insuring language and cultural relevance"

Tracx's global expansion continues to accelerate through global collaborations. By working with regional agencies and partners, Tracx has continued to grow at an exponential rate, increasing global coverage that the world's top brands have come to rely.

About Tracx
Tracx is the next-generation unified enterprise social media platform that empowers brands to manage, monetize, and optimize their business. The technology refines and analyzes masses of data across all social channels, providing deep insights into customer, competitor, and influencer behaviors. It delivers the most relevant, high impact audiences and conversations by capturing a 360-degree view of activity around a brand, product, or ecosystem. With Tracx, businesses obtain geographic, demographic, and psychographic insights to identify and target influencers, improve planning, enhance monitoring, and effectively focus engagement. Headquartered in New York City, Tracx has offices in Tel Aviv and London. The world's top brands rely on Tracx.

About The Influence
The Influence sells cutting-edge marketing tech to brands and agencies in Latin America. R&D identifies best-in-class products from around the world and adapts them to fit regional needs. An additional layer of local service is provided in order to guarantee successful usage. By creating and fostering relationships with the most important brands and agencies in the region, The Influence cross-sells a suite of complimentary products and leverages its customer relationships to uncover insights into new market opportunities and product acquisition.

Editorial contact:
Shannon Johlic
Tracx
[email protected]
646-448-5313

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SOURCE Tracx