LeadLife Experts Offer Advice for Businesses Looking to Improve Lead Management

ATLANTA, March 6, 2012 /PRNewswire/ -- In many businesses, the marketing-to-sales process -- or more specifically, the lead management process -- is largely ignored, despite it being highly ineffective and extremely costly. According to LeadLife Solutions, now is the time for CEOs to start having different expectations for marketing, especially as it relates to the performance and success of lead management programs. The only marketing automation provider that bundles its technology with knowledge and support from lead management experts, LeadLife today released a step-by-step whitepaper on how to evolve a company's lead management processes to increase campaign ROI and improve lead quality to drive better sales.

The whitepaper is free and can be downloaded at http://www.leadlife.com/index.php/2012/02/whitepaper-future-of-lead-management/.  

"Many companies are still stuck in legacy processes," said Lisa Cramer, president and co-founder at LeadLife. "Prospects' buying cycles have changed, and marketing and sales are struggling to keep up. Organizations need to evolve in several key ways in order to move their prospects through the sales funnel more efficiently and generate greater revenue."

The LeadLife whitepaper shares key tips and insights, such as:

1. Understanding the legacy process and how it affects your business
2. How to improve marketing effectiveness
3. How to improve sales effectiveness
4. Ways to get started with proven lead management practices for the new buy cycle

In addition, over the next four weeks, LeadLife's blog will provide other tips, discussions and content designed to help marketing and sales drive greater revenue. The blog is located at http://www.leadlife.com/index.php/resources/blog/. 

"One of the reasons we enjoy working with LeadLife is its expertise and thought leadership," said Nancy Thompson, account executive at Pyramid Consulting, a LeadLife client. "Our LeadLife lead management specialist has helped us take our marketing and sales processes to the next level by applying the principles outlined in their many articles, whitepapers and in their upcoming blog posts."

About LeadLife Solutions
LeadLife Solutions is a provider of an on-demand lead management solution that helps drive revenue by bundling a state-of-the-art marketing automation platform with highly experienced lead management specialists. Our specialists augment your staff with the time and expertise to build and execute marketing campaigns. With LeadLife's flexible and intuitive software, we can help you increase the value of your lead generation dollars online/offline, qualify sales leads, shorten sales cycles and increase your marketing ROI. At LeadLife it's not only about leveraging automation, but also delivering lead management best practices to increase marketing and sales success. For more information on our marketing automation bundled services, please visit leadlife.com or call 1-800-680-6292.

SOURCE LeadLife Solutions