LeadLife Software Opens Door to Marketing Automation Revenue for Resellers

LeadLife now includes embedded best practices, making it easy for any reseller, regardless of expertise, to expand into the B2B marketing automation market

Jun 29, 2010, 08:00 ET from LeadLife Solutions

ATLANTA, June 29 /PRNewswire/ -- LeadLife Solutions (www.leadlife.com), an innovative provider of on-demand lead management software, today announced that it has incorporated "best practices" throughout its software functionality, enabling users to more easily apply marketing automation to their businesses to quickly drive near-term value and ROI. The built-in best practice ideas, tips and techniques also mean that resellers – even those who are not marketing experts – can now sell the solution with confidence.

LeadLife marketing automation software enables B2B marketers to automatically track, score, prioritize and nurture leads. The new, on-demand best practices are embedded into the solution and accessible at precisely the moment they're needed, so that resellers' customers are productive faster and with less dependence on outside knowledge to get up and running. From day one of a marketing campaign, LeadLife customers can now manage every aspect of lead management as if they had a marketing automation expert by their side.

"Resellers are always looking for ways to move into new markets to expand their business, and we're enabling them to tap into the growing demand for marketing automation tools and processes while leveraging our best practices to help their clients further," said Lisa Cramer, president of LeadLife. "We've literally poured the best ideas, tips and techniques into our LeadLife software. For customers, it's analogous to having a top golf pro walk the course with them and teach them how to hit each shot before they actually do. This helps jump start our resellers into marketing automation and lets them focus on growing their customer base and revenue."

LeadLife feels it is important for users to not only have the latest marketing automation software technology – but to also have tried and tested knowledge from top marketers to accelerate their campaigns.

"Embedding LeadLife's knowledge on lead management and nurturing into its solution is an incredibly useful enhancement to an already market-leading product," said Matt Smith, executive vice president for 3forward, a LeadLife reseller. "Having this expert information instantly available will help our customers use the LeadLife solution to their fullest advantage so they can achieve success with their marketing programs even more quickly."

The numbers verify LeadLife users' effectiveness in their campaigns. Companies report improved conversion rates up to three times, increases in qualified leads by up to 78 percent, and a decrease in their sales cycle from months to weeks. The new "Expert in a Box" functionality helps B2B marketers of all sizes to achieve similar results faster than ever before.

"Marketing automation vendors all talk about the importance of best practices, which are industry-proven processes and techniques for improving lead quality and turning prospects into sales-ready buyers," said LeadLife's Cramer. "However, we've actually embedded our technology with simple, on-screen, best practices instruction that shows marketers how to implement these tried and true methods. We invite resellers to evaluate our 'smart' marketing automation solution and learn how easy it will be for them to add it to their portfolio."

Best practice guidance and insights in LeadLife are intuitive, corresponding to the user's activity within the product, such as campaign tracking and lead scoring; setting up drip marketing and e-newsletter campaigns; measuring and tracking marketing ROI; automating lead nurturing processes; and more. The embedded capabilities significantly enhance user-friendliness and go beyond what's available with any other system on the market.

LeadLife with embedded best practices is available now. For more information, resellers can go to http://www.leadlife.com or send an email to sales@leadlife.com.

About LeadLife  

LeadLife Solutions is a provider of on-demand marketing automation software with embedded best practices that enables B2B marketers to automatically track, score, prioritize and nurture leads. With LeadLife's flexible and intuitive software, you can increase the value of your lead generation dollars online/offline, qualify sales leads, shorten sales cycles and increase your marketing ROI. At LeadLife it's not only about leveraging automation, but also delivering lead management best practices to increase marketing and sales success. For more information on lead management and our best practices, please visit www.leadlife.com or call 1-800-680-6292.

SOURCE LeadLife Solutions