MENLO PARK, Calif., April 17, 2013 /PRNewswire/ -- B2B social lead targeting pioneer Leadspace, Inc. today announced a first-quarter surge in new customers and revenue as some of the most influential B2B marketers in the world have harnessed the social lead targeting solution to discover new, precisely targeted prospects to grow sales and marketing ROI.
The company doubled its customer base in Q1 2013 over the previous quarter as major B2B brands like Marketo, Jive, Stylesight, Dito, Zerto and LevelEleven have adopted Leadspace's unique social lead targeting solution to refine customer acquisition and boost sales efficiency by up to 30 percent. Through a proprietary combination of deep contextual data mining and real-time analysis of structured and unstructured data gleaned from the social web, standard CRM databases and more, the Leadspace solution enables marketers to precisely target their ideal customer and optimize the time, effort and money spent to convert the most valuable prospects.
"Leadspace adds a much deeper level of visibility to lead prospecting and customer acquisition that helps get the most valuable prospects higher up the funnel more quickly than any other approach," said Leadspace co-founder and VP Products Amnon Mishor. "By analyzing contextual, unstructured data from the web alongside conventional lead systems, Leadspace enables marketers and sales teams to identify new, highly targeted customers and focus their efforts on nurturing those who are most valuable."
Targeting the Ideal Buyer
At the heart of the Leadspace social lead targeting platform is the Ideal Buyer profile, which Leadspace creates automatically by analyzing the online presence of existing customers, going beyond generic search criteria like job title, industry and other high-level indicators. Leadspace culls the social web, as well as existing marketing databases, to identify individuals who match the Ideal Buyer profile based on qualitative data like social network postings, blogs, websites and other online activities, helping marketers fill the top of the funnel with top-quality leads, and rank and enhance existing leads.
"Leadspace is a fundamental and addictive tool that has helped foster alignment between our sales and marketing teams, and most importantly, helped us find the right prospects faster than ever," said Renee Gellatly at Stylesight, an industry-leading content and technology solution for professionals in the style, fashion and design sectors. "It saves hours of manual search for our sales teams and we also use it to supplement our top-level marketing funnel efforts to create awareness and deliver new business."
"We were searching for a solution that could quickly provide our Marketing and Sales Team with the most current and accurate client information. Leadspace does just that," said Meghan Donovan, Marketing Coordinator at Dito, the Google Apps Experts. "As the Marketing Coordinator, it's refreshing to have a reliable source for qualified prospects that I can share with my team."
Growing to Meet Demand
Fueled by rapid adoption and surging demand for its solution ahead of an upcoming product update that will add a number of key capabilities designed specifically for B2B marketers, Leadspace has expanded its executive team with the addition of:
- Barak Pridor as Executive Chairman to spearhead the company's strategic growth strategy. A seasoned media and technology executive, Pridor has more than 20 years of experience in growing innovative early-stage companies into market leaders. Prior to his role at Leadspace, Pridor was EVP at Thomson Reuters and previously served as CEO of ClearForest, acquired by Reuters in 2007.
- Pat O'Brien, who brings 20+ years of revenue-generation expertise to the role of VP of Field Operations. Prior to joining Leadspace, O'Brien held business development, sales and sales management roles at Motive (acquired by Alcatel-Lucent), Onaro (acquired by NetApp) and Comdisco (acquired by Sungard).
Three new Advisory Board members have also joined the company to provide strategic direction and insight: Ellen Levy, former head of strategy at LinkedIn; David Lewis, CEO at DemandGen; and Kevin Akeroyd, SVP of Field Operations at Badgeville.
The Spring Release of Leadspace will offer enhanced lead discovery and analytics, including self-service lead list generation targeted to an Ideal Buyer profile and online, interactive view of Ideal Buyer profiles.
To learn how Leadspace can help identify targeted prospects and get more from existing leads, visit www.leadspace.com/schedule-demo to request a live demo.
Leadspace is the first solution to help sales and marketing teams find new sales prospects and enrich and rank leads based not only on job titles, but also on what they do, and how closely the prospects resemble the people they have already successfully sold to. Founded in 2007 by experts in web mining and semantic analysis, the company received funding from top-tier venture capital firms, including Battery Ventures, JVP, and Vertex. Leadspace has offices in the U.S. and in Israel. Learn more at http://www.leadspace.com.
SOURCE Leadspace, Inc.