Leaf & Mineral™ Celebrates National Cleaning Week with Focus on Innovative Cleaning Solutions

The Results-Driven Detergent Brand Continues Transforming How
Households Approach Plant- and Mineral-Based Cleaning

FORT LAUDERDALE, Fla., April 1, 2026 /PRNewswire/ -- National Cleaning Week takes place in late March. Leaf & Mineral™ is using the occasion to emphasize the need for clean cleaning products — especially laundry detergents and dish detergents — that actually get the job done.

The American Cleaning Institute (ACI) has designated National Cleaning Week as an annual event starting on the fourth Sunday of March, where "we celebrate the annual tradition of spring cleaning." The 2026 theme for the spring cleaning-focused one-week marathon is "Celebrating Cleaning Innovation," a topic that is perfect for Leaf & Mineral's approach to setting a new standard for what "clean" means.

"Our goal," said Leaf & Mineral CEO and President Rod Terry, "is to combine plant and mineral-based technology and ingredients to create high-performance cleaning products. We believe detergents should empower you to clean, even if they're made with clean ingredients. That's why our formulas are thoughtfully developed and scientifically validated. They produce real results, because no one should have to choose between ethical ingredients and getting the job done."

Leaf & Mineral officially entered the US Market in Q3 of 2025 and has quickly found placement in a variety of health and wellness retailers, both online and in brick-and-mortar locations. The big draw for many of these retailers and their customers is the brand's balanced take on effective cleaners made with a blend of responsible formulas and scientific rigor.

"Americans know that using a clean product often means weaker results," Terry said. "We are changing that narrative through innovative formulas that unlock the cleaning power of natural and mineral ingredients in all new ways."

About Leaf & Mineral™
Leaf & Mineral™ was created by a team of cleaning-industry specialists, including a PhD-level researcher in organic chemistry, dedicated to redefining what "clean" means through fact-based science and proven results. Every formula is guided by research, data, and precision, blending the power of plants and minerals with advanced chemistry for real-world performance. The brand was founded to address a clear gap in the marketplace: consumers want to do the right thing for the planet but are tired of "green products" that don't work. Leaf & Mineral bridges science and nature with biodegradable, non-toxic, performance-driven formulas that clean as powerfully as conventional products while remaining safe for people and the planet. Leaf & Mineral delivers what modern consumers have been waiting for: The Power of Clean Cleaning™. Learn more at leafandmineral.com.

Media Contact:
Stephanie Kaes
Director of Marketing & Innovation
VIP Soap Products
M: 604-820-8665
[email protected]

SOURCE Leaf & Mineral