Leaf & Mineral Enters the U.S. Market

The Revolutionary Canadian Detergent Label Is Entering the United States and Will Soon Be Filling Shelves and e-commerce Queues

FORT LAUDERDALE, Fla., Oct. 3, 2025 /PRNewswire/ -- Leaf & Mineral has been turning heads in Canada for years. The revolutionary line of laundry and dish soaps was built on a commitment to three clear objectives: maintaining high performance, respecting the environment, and protecting skin. It has delivered on all three in a way never seen before in the home care market to date, and now it is officially entering the US marketplace.

"Our company has operated for nearly three-quarters of a century," explained Leaf & Mineral CEO and President Rod Terry. "We've established a strong reputation in Canada as a source of home cleaners that can get the job done." Terry adds that when his team set out to create Leaf & Mineral, they aimed to maintain that exceptionally high standard while also respecting the environment and ensuring safety for skin-sensitive consumers.

As an example, he points to Leaf & Mineral's liquid laundry detergent. This combines plant-and-mineral-based technology with six powerful stain-fighting enzymes. The formula, when tested, was able to tackle tough stains on gentle fabrics in all water temperatures with the same efficacy as traditional industry-leading cleaners. At the same time, the powerhouse cleaner uses ingredients that are biodegradable, non-GMO, and have no added optical brighteners, phosphates, dyes, phthalates, or chlorine. It has not been tested on animals and is safe for septic and grey water systems.

In a word, it is made with respect. The detergent expertly balances the power of scientific formulation and the nature of plant-based and mineral ingredients. This fusion allows people to clean their clothes (and their dishes if they use Leaf & Mineral's other products) with confidence that they are tapping into the power of actually clean cleaning without compromising on their standards in the process.

Leaf & Mineral comes backed by a long pedigree and the approval of a growing Canadian fanbase. It has already caught the attention of some retailers in the United States and has the potential to be available across the country in the months to come, setting new standards for clean, effective soaps and detergents in the process.

About Leaf & Mineral
Leaf & Mineral is a brand of VIP Soap Products Ltd., founded in 1951 in Vancouver, BC. The 74-year-old company has long been recognized as a leader in developing high-performing cleaning products. Leaf & Mineral is the culmination of that history. Guided by a PhD-level researcher in organic chemistry, the new brand uses data-backed science and computerized precision to combine plant-based ingredients in innovative, rigorously tested formulations. The result is a full line of biodegradable, non-toxic laundry and dish products that deliver powerful performance on par with conventional leaders. Leaf & Mineral is bridging the gap between science and nature to deliver the undiluted Power of Cleaning in every wash cycle. Learn more at vipsoap.com/vip.

Media Contact:
Matt Tezak
Director of US Sales
970.424.8605
[email protected]

SOURCE Leaf & Mineral