LeanData Marketing Attribution Customer Success Gains Momentum

SUNNYVALE, Calif., May 1, 2018 /PRNewswire/ -- LeanData, the leader in Lead-to-Account Matching,  Routing and Marketing Attribution, announced a significant product milestone in the company's history. Today, more than 70 high-growth brands have implemented LeanData's Marketing Attribution to accelerate time to revenue and optimize ROI growth. Furthermore, LeanData has unveiled a suite of innovative enhancements that empower sales and marketing to trust and align with data to provide a streamlined buying experience throughout the customer journey.

"Today's high-growth enterprises understand that to grow and remain competitive, it is imperative that their sales and marketing teams align around accurate data to understand how to deliver value to their customers throughout the buyer's journey," said Evan Liang, chief executive officer, co-founder, LeanData. "Since launching our Marketing Attribution product, LeanData, along with our strategic partners, have enabled revenue teams to transform their funnel to accelerate revenue and deliver ROI to their business. Today's announcement reaffirms LeanData's focus on customer success and product innovation to facilitate meaningful connections between data and people to accelerate time to revenue." 

Today, attribution is perceived as a marketing initiative based on data that sales continuously disputes. Furthermore, companies are unable to optimize marketing campaigns for revenue growth unless their CRM data is accurate and is connected to each demand generation and multi-channel marketing program. 

High-growth companies rely on LeanData's highest-accuracy Lead-to-Account Matching to connect leads with the right accounts to optimize revenue growth. Since launching the Marketing Attribution product, LeanData has seen significant increase and adoption with their customers. Today, over 70 high-growth companies use LeanData Marketing Attribution to accelerate time to revenue and grow ROI.  

"LeanData's technology is the foundational piece in FireEye's MarTech stack. It enables us to be effective marketers. The Attribution model has made data-driven decision making a reality for our team," said Anne Wang, director, global marketing operations, FireEye. "We use LeanData's Marketing Attribution solution, along with its reporting capability, extensively to make decisions on what programs to expand or eliminate. As a result, FireEye's marketing team can achieve consistent pipeline growth goal despite budget cuts and reduced headcount."

To better serve over 350 high-growth customers, LeanData has released a wide range of enhancements for the Marketing Attribution capability:

• Custom attribution settings to help sales and marketing teams define attribution models and settings that suit their business needs.
• Multiple attribution model support measures touches throughout the buyer's journey. LeanData offers multiple standard models to support first-touch, multi-touch, last touch, generated, and accelerated attribution among others. Furthermore, LeanData supports custom attribution models, custom campaign weighting, and extensive filtering and field mapping to ensure accurate data that provides meaningful campaign insights
• LeanData provides campaign and opportunity visualizations to help you understand the impact of different campaigns and marketing touches
• Additionally, LeanData works off a custom Marketing Touch object which makes it very easy to export the data to your data warehouse or BI tool for more complex analysis and reporting

Later on this year, LeanData will unveil a variety of new features to further enhance the Marketing Attribution product including Full Custom Weighting capabilities and Time Decay attribution modeling.

Visit leandatainc.com to learn more.

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"We are seeing more B2B organizations adopt measurement and attribution solutions to manage marketing investments," said Eric Wittlake, senior marketing analyst, TOPO. "In fact, in TOPO's recent Account-Based technology survey, 86% of marketers indicated measurement and attribution technology is important, the second-highest result across all categories surveyed.By introducing an attribution solution, LeanData is addressing a growing need in the B2B market."

"Historically Vidyard assessed marketing performance using an outdated first touch/last touch approach. This method not only failed to account for the entire customer journey and the full impact of marketing efforts across the funnel but also made linking marketing efforts directly to revenue challenging," said Cailin Radcliffe, revenue operations manager, Vidyard. "With Lean Data we were able to implement and operationalize a customized multi-touch attribution model seamlessly, and take immediate action on the data to drive efficiencies in marketing spend by focusing on the programs and assets that directly drive revenue."

"LeanData's Marketing Attribution enables us to see the full impact of marketing efforts on closed/won business. As a result, we shifted marketing KPIs from being primarily lead focused, to revenue focused," said Judy Finn, head of demand generation marketing, TUNE. "Before implementing LeanData, we relied on native functionality included in our CRM system to attach opportunities to a marketing campaign. This gave us a limited view as each opportunity was only related to a single campaign. With LeanData, we can visualize the full customer journey and pinpoint how marketing campaigns influence and win new business."

"Cylance is an AI-driven cybersecurity company with a vision to protect every computer, person, and device under the sun against known and unknown threats. We educate and engage our customers through multi-touch campaigns and sales engagements. Leveraging LeanData's Marketing Attribution platform has allowed us to understand where our marketing dollars are best spent," said Andrea Speeter, global revenue operations, Cylance. "Furthermore, LeanData's view on campaigns and opportunities has allowed us to visualize how Marketing and Sales work together. The Lead-to-Account matching and custom-weighted attribution ensure we are capturing all relevant touches at an account and accurately reports on those with the greatest impact. This, in turn, enables Cylance to better target investments and maximize ROI to create an engaging customer experience."

About LeanData
LeanData is the leader in Lead-to-Account Matching, Routing and Marketing Attribution solutions. LeanData's industry-leading solutions, including Lead Routing, Account Matching, and Marketing Attribution, deliver in-depth account insights to sales and marketing teams, enabling them to increase pipeline, maximize marketing ROI and drive revenue. Over 350 customers including Outreach, Glassdoor, and Marketo, rely on LeanData to drive business results and grow revenue. Visit leandatainc.com for more information.

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Margo Mendez-Penate LeanData
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SOURCE LeanData

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