LeapFrog Announces Touch Magic(TM), A New Line Of Touch-Enabled Interactive Learning Toys For Preschoolers

EMERYVILLE, Calif., Sept. 5, 2012 /PRNewswire/ -- LeapFrog Enterprises, Inc. (NYSE: LF), the leader in educational entertainment, today announced Touch Magic™, a new line of interactive toys that encourage learning and exploration through intuitive touch technology. These unique touch-enabled toys bring colorful graphics and popular kid themes together to deliver a fun, interactive experience. Developed with LeapFrog's highly experienced team of learning experts to ensure the curriculum is age-appropriate for preschoolers, the Touch Magic line introduces early literacy, musical creativity, numbers and early vocabulary.  The launch portfolio includes Touch Magic Learning Bus, Touch Magic Rockin' Guitar, Touch Magic Counting Train and Touch Magic Discovery Town.

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"Kids today are surrounded by touchscreen technology and have come to expect an immediate response with a swipe or tap of their finger. That is why we created Touch Magic," said Greg Ahearn, chief marketing officer at LeapFrog. "With a simple touch from a child, a world of learning comes to life to help preschoolers develop a foundation for future success in both school and in life."

The Wheels on the Bus Go 'Tap,' 'Swipe' and 'Slide'

With a tap or swipe, the Touch Magic Learning Bus takes children on a musical journey filled with educational discovery and games. Designed to provide a strong foundation for future phonics learning, the Touch Magic Learning Bus helps kids learn about letter names and the relationship between letters and sounds, a critical step in the development of early reading skills. Kids will hear three different audio responses for each of the 26 letters to learn letter names, sounds and words that begin with the selected letter. Preschoolers can also tap the six piano keys and two drum pads to play along with songs that include Wheels on the Bus, ABC Song and an original Rockin' School Bus. The interactive surface has a smooth feel and features more than 40 touch points that allow kids to play their way through core learning skills.

Kids Will Become Little Learning Rock Stars

LeapFrog learning experts know that role-playing and creative experiences can help build confidence and positive self-image, helping kids take on new challenges in and out of the classroom. Just put the Touch Magic Rockin' Guitar in a child's hands and they are immediately engaged and channeling their inner rock star as they strum away to preschool songs. This lightweight, portable guitar encourages role-play and brings music to life as it develops preschool skills like learning the ABCs and new words through learning songs.

Kids can play solo, play along with a band or select electric or acoustic guitar modes for 10 learning songs including: Rockin' Robin, Itsy Bitsy Spider, If You're Happy and You Know It and Pop Goes the Weasel.  Additionally, kids can customize their play experience by adding guitar riffs, silly sounds and drums.

Additional Learning Fun

The new Touch Magic line also includes the Touch Magic Counting Train and Touch Magic Discovery Town. Children will practice number recognition and counting skills with 10 fun animal characters on the Touch Magic Counting Train. Developed to support early mathematical skills, children can run their fingers along the number path and practice verbal counting skills by matching sets of objects to numbers. 

With Touch Magic Discovery Town, children explore and discover people and places in the community. This new activity board with a flippable page reveals two communities and reinforces social skills by encouraging kids to bring the town to life with music, early vocabulary and sounds. Through this sensory play, kids begin to relate images and words with sounds to nurture their curiosity and imagination.

Availability

The Touch Magic products are priced at MSRP $24.99 and recommended for children two years and up. Touch Magic is now available at leapfrog.com, online and at major retailers in the U.S., Canada, UK, Ireland, France and Spain and will be available in select other countries such as the Middle East, Australia, New Zealand, South Africa, Hong Kong, Singapore, Philippines, Korea, Thailand and other Asian countries this fall.

For more information on Touch Magic, visit leapfrog.com/toys.

About LeapFrog

LeapFrog Enterprises, Inc. is the leader in educational entertainment for children. LeapFrog's award-winning product portfolio helps millions of children achieve their potential by delivering best-in-class curriculum through engaging content, fun multimedia learning platforms, and toys. The Learning Path, LeapFrog's proprietary online destination for parents and extended family, provides personalized feedback on a child's learning progress and offers recommendations to enhance each child's learning experience. Through the power of play, LeapFrog's products and curriculum help children of all ages prepare for school and life success. LeapFrog's products are available in more than 45 countries and have been used by teachers in more than 100,000 U.S. classrooms. LeapFrog is based in Emeryville, California and was founded in 1995 by a father who revolutionized technology-based learning solutions to help his child learn how to read. Come see the learning at leapfrog.com.  

NOTE: LEAPFROG and the LeapFrog logo are trademarks or registered trademarks of LeapFrog Enterprises, Inc.

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